Tiktok Specialist

2 weeks ago

Kota Damansara, Malaysia Intimimo Sdn Bhd Full time

Responsibilities

Strategy & Planning:

  • Design, execute, and refine paid advertising campaigns on TikTok to align with our marketing goals.
  • Use insights into TikTok's algorithm and user behavior to develop campaigns that resonate with our target audience, optimizing for awareness to conversion.
  • Stay updated with TikTok's trends, features, and advertising policies to keep our campaigns innovative and effective.

Execution:

  • Craft and deploy ad campaigns that blend with TikTok's organic content, emphasizing creativity, relevance, and engagement.
  • Experiment with various ad formats (e.g., In-Feed, TopView, Branded Hashtag Challenges) to identify what drives the best results for different objectives.
  • Work closely with creative teams to produce native TikTok content, ensuring high engagement and response rates.

TikTok Store Operations:

  • Manage the operation of the TikTok Store, including product planning, campaign nomination, and planning.
  • Coordinate with influencer/creator agencies, monitoring GMV for live streams and short videos, coordinating sampling and activity arrangements to ensure GMV achievement.
  • Schedule live streaming, plan live stream content including OBS Setting, Voucher Setting, Flash Sales Setting, etc.
  • Coordinate platform resources, work with team leaders and platform account managers to implement resource utilization.
  • Coordinate internal customer service, design, MKT, supply chain, GTM, and other resources to ensure smooth store operations.

Analysis & Reporting:

  • Continuously monitor and analyze campaign performance, adjusting strategies in realtime to optimize results.
  • Develop comprehensive reports detailing campaign outcomes, insights, and actionable strategies for future campaigns.
  • Assess ROI of ad spend, leveraging analytics to allocate budget and improve campaigns.

Collaboration:

  • Collaborate with other marketing team members to ensure cohesive and aligned campaign strategies.
  • Engage with TikTok content creators and influencers to amplify campaign reach and impact.
  • Share insights and best practices with the team to foster a culture of learning and innovation.

Qualifications

  • 3+ years of experience in managing and executing ad campaigns on TikTok.
  • Comprehensive knowledge of TikTok Ads Manager and advertising policies.
  • Proficient in analyzing performance data to inform strategy and decisionmaking.
  • Degree or above, native in Malay, fluent in spoken English and Mandarin.
  • Familiar with and proficient in TikTok Shop / Shopee / Lazada backend operations, activity planning, and the use of marketing tools.

Soft Skills:

  • Creative thinker with the ability to produce innovative and engaging content ideas.
  • Excellent communication skills, with a knack for storytelling that captivates the TikTok audience.
  • Proactive, adaptable, and eager to dive into the fastpaced, everchanging world of TikTok marketing.
  • Strong organizational skills, with an emphasis on detail and the ability to manage multiple projects simultaneously.

Pay:
RM5, RM9,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Performance bonus

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