Marketing & PR Executive

2 weeks ago


Bandar Tun Razak, Pahang, Malaysia Universal Traveller Full time
Work closely with the Marketing team to execute creative and effective marketing strategies to achieve business objectives.

  • Support Departmental Head in formulating and monitoring advertising and promotional activities, including brand building and implement marketing strategies.
  • Assist in designing and execute advertising plan, budget and expenditure.
  • Liaise with Supplier and Printers for promotional materials and publications, prepare POP and organise promotional activities.
  • Assist in preparing project proposals and annual marketing plan.
  • Liaise with advertising agencies for all abovetheline (ads, magazines, billboards, radio ads) and belowtheline (newsletter, posters, buntings, souvenirs).
  • Arrange market research and analysis to determine the effectiveness of promotional activities and to monitor changes in market conditions and competition.
  • Handle the company's social media platforms, ie. Facebook, Instagram and Webpage.
  • Liaising with influencer / KOL for the social media engagement and posting monitoring
  • Work closely with the Sales and Operations team to execute creative and effective strategies to achieve business objectives
  • Evaluate and compiling the promo feedback of all campaigns.
  • Packing and distribution related marketing collateral / POP to reach retail shop prior to campaign start

; Requirements:

  • Certificate/Diploma / Degree holders in marketing or business equivalent with Minimum 2 year's experience.
  • Marketing experience in retail sector will be added advantage.
  • Creative, trendy, highly motivated and proactive with an analytical mind is a must.
  • Good PR, negotiation skills, result oriented, able to meet tight deadlines with multitasking abilities.
  • Strong background in managing social media.
  • Excellent English written, verbal communication and presentation skills

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