Marketing Executive

3 days ago

Bandar Tun Razak, Malaysia Pasar Local Sdn. Bhd. Full time

**About Local Pasar**: Local Pasar is a dynamic platform connecting local farmers directly with b2b buyers, promoting sustainable, community-driven agriculture. We're on a mission to empower farmers, ensure food security, and provide consumers with fresh, locally sourced produce. Join us in making a difference.

**Role Overview**: We're seeking a creative and results-driven Marketing Specialist to spearhead our marketing efforts. This role involves content writing, managing social media channels, creating engaging ad campaigns, and implementing traditional marketing strategies. You'll play a key role in increasing our brand visibility, engaging our community, and driving Local Pasar's growth.

The Marketing Executive will play a pivotal role in shaping our marketing strategies and campaigns. This position requires a blend of creativity, analytical prowess, and a forward-thinking mindset. You will be responsible for driving brand awareness, engagement, and conversion through a variety of marketing channels. Your work will directly contribute to the company's growth and success in a competitive landscape.

**Responsibilities**:

- Develop and execute a comprehensive marketing strategy, including digital and traditional channels and to create awareness of the company’s business activities.
- Manage and grow Local Pasar's social media presence, engaging with our community and promoting our mission.
- Design and oversee ad campaigns across various platforms, analyzing performance and optimizing for results.
- Collaborate with local farmers and partners to create authentic and engaging stories.
- Organize and participate in events to boost brand awareness and build community relations.
- Supervise the department and provide guidance and feedback to other marketing professionals.
- Produce ideas for promotional events or activities and organize them efficiently.
- Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
- Monitor progress and submit performance reports.
- Conduct market research to identify challenges and opportunities for growth.
- Manage digital marketing campaigns across social media and SEO/SEM platforms, adapting to the latest trends and technologies.
- Collaborate with internal teams and external partners to ensure alignment with company objectives.
- Oversee the company’s branding and public relation efforts.

**Qualifications**:

- Proven experience in marketing, content creation, and social media management.
- Excellent writing and communication skills, with the ability to create compelling and engaging content.
- Familiarity with digital marketing tools and platforms, including analytics and ad management.
- Creative thinker with strong problem-solving skills and attention to detail.
- Strong understanding of market research techniques, data analysis, and statistics.
- Creative and entrepreneurial mindset with a knack for identifying target audiences and devising effective campaigns.
- Excellent communication and interpersonal skills.
- Strong organizational and time-management abilities.
- Ability to work in a fast-paced and dynamic environment.
- Passionate about sustainable agriculture and supporting local communities.

**Why Join Us?**
- Be part of a passionate team making a real impact on local agriculture and communities.
- Opportunity to work on meaningful projects promoting sustainability and healthy living.
- Flexible working arrangements, including remote work options.
- Competitive salary and opportunities for professional growth.

How to Apply:
Please submit your resume, cover letter, and portfolio (if applicable). In your cover letter, highlight how your experience and skills align with the responsibilities and qualifications of this role.

**Job Types**: Full-time, Permanent, Contract, Temporary, Freelance, Internship
Contract length: 12 months

**Salary**: RM1,603.58 - RM5,250.80 per month

**Benefits**:

- Flexible schedule
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- Marketing: 2 years (required)

**Language**:

- Mandarin (preferred)
- Bahasa (preferred)
- English (preferred)

Willingness to travel:

- 25% (preferred)

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