Marketing Executive
6 months ago
**The Responsibilities**:
- Support implementation of marketing campaigns and marketing operations to achieve business objectives and targets
- Conduct market research and competitor analysis to provide actionable marketing strategy and recommendations
- Write appropriate copy/content for marketing campaigns and brand strategy, including material for print ads and digital platforms
- Interpret creative direction and technical information into persuasive copy concepts
- Drive SEO optimization initiatives
- Collaborate and coordinate projects across teams, including working with analytics, operations and other marketing functions
- Keep up with trends in the e-commerce, digital marketing, social media, and fintech industry developments
- Undertake any other tasks and assignments as directed by the Head of Marketing
**; Requirements**:
- Possess a Bachelor’s degree in any field but preferably in Marketing, Advertising or Communication with minimum 2 years of working experience in a Marketing role or similar style environment
- Required language(s): English, Malay, while Mandarin would be an advantage
- Possess a good blend of creativity and execution excellence, with a strong growth mindset
- Proficient in common office software (Ms.Excel, Ms.Word, PowerPoint) and social media (Google, Meta, TikTok) ad buying platforms. Hands-on experience with analytics tools such as Appsflyer and Google Data Studio is a plus.
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