Marketing Executive
6 months ago
Manage brand marketing strategies.
- Identify brand’s marketing objective through seasonal launches, festive and other tactical campaigns.
- Propose, plan and execute campaigns through ATL and BTL marketing tools such as OOH, media partnership, digital / social ad, KOL management, EDM, SMS etc.
- To prepare and distribute press release and media relation.
- Seek opportunities for third party partnership and collaborations.
- Accountable for internal and external communications on campaign briefing.
**; Requirements**:
- Possess Diploma / Degree in Marketing, Mass Communication, Fashion or relevant discipline.
- At least 2 years’ experience in Marketing Communication, PR and Digital. Preferably from fashion related industries.
- Computer literate with proficient in Microsoft Office.
- Well versed in social media platform including English copywriting.
- Possess excellent interpersonal and communication skills.
- Thorough knowledge in competitors’ best practice will be an added advantage.
- Able to often keep track on latest marketing trends.
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