Marketing & PR Executive
6 months ago
Work closely with the Marketing team to execute creative and effective marketing strategies to achieve business objectives.
- Support Departmental Head in formulating and monitoring advertising and promotional activities, including brand building and implement marketing strategies.
- Assist in designing and execute advertising plan, budget and expenditure.
- Liaise with Supplier and Printers for promotional materials and publications, prepare POP and organise promotional activities.
- Assist in preparing project proposals and annual marketing plan.
- Liaise with advertising agencies for all above-the-line (ads, magazines, billboards, radio ads) and below-the-line (newsletter, posters, buntings, souvenirs).
- Arrange market research and analysis to determine the effectiveness of promotional activities and to monitor changes in market conditions and competition.
- Handle the company's social media platforms, ie. Facebook, Instagram and Webpage.
- Liaising with influencer / KOL for the social media engagement and posting monitoring
- Work closely with the Sales and Operations team to execute creative and effective strategies to achieve business objectives
- Evaluate and compiling the promo feedback of all campaigns.
- Packing and distribution related marketing collateral / POP to reach retail shop prior to campaign start
**; Requirements**:
- Certificate/Diploma / Degree holders in marketing or business equivalent with Minimum 2 year’s experience.
- Marketing experience in retail sector will be added advantage.
- Creative, trendy, highly motivated and proactive with an analytical mind is a must.
- Good PR, negotiation skills, result oriented, able to meet tight deadlines with multi-tasking abilities.
- Strong background in managing social media.
- Excellent English written, verbal communication and presentation skills
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