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Marketing Manager

3 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia Inter Island Group Full time

Job responsibilities:

  • Develop and implement branding & marketing strategy and initiatives to develop actionable marketing plans that support the organisations integrated marketing approach.
  • Develop and maintain market KOL communication relationships, and enhance the visibility and influence of the industry and target audiences.
  • Corporate leaders public relations communication system management and personalized marketing.
  • Responsible for social media operations, formulating marketing strategies for social media platforms, building a media matrix, including short videos, live broadcasts, social media and forums, coordinating operations specialists for daily operations and data monitoring, and establishing social media data and user feedback analysis
  • Effectiveness evaluation system, and regular reviews and analysis.
  • Design and maintain the online promotion and advertising of the company's brand and products, collect and analyze promotion data, and improve the drainage and conversion rate.
  • Coordinate the execution of offline market activities and conduct online publicity and promotion to maximize the effect of the activities.
  • Regularly analyze and monitor competitive brands and product marketing strategies.
  • Responsible for the company's SEO and ASO overall optimization plan.

Job Requirements**:

  • Bachelor degree in Business, Marketing, Communications or related majors are preferred.
  • More than 3 years of marketing management experience in crypto/web 3 industry
  • Have insight into the business, can learn quickly and promote the development of the business team.
  • Have a good sense of service and adaptability, and have the ability to deal with emergencies.
  • Strong communication skills, with a high degree of planning and execution ability.