Director of Sales
1 week ago
Job Summary/Purpose:
To grow the market share of the HOTEL business volume through the Development of Rooms Sales & Banquet Sales in achieving set annual targets within the guidelines and goals set together with the area Director of Hotel Sales Performance, Hotel Manager & General Manager of the hotel.
Leads the sales team to ensure the smooth operation of the unit to maximize business opportunities and to deliver the highest standards.
To be responsible to developing a solid sales strategy and systematic prospecting program that results in successfully securing business for the hotel.
Key Areas:
- Manage time and account with optimum efficiency.
- Assess selling opportunities within the market segment.
- Exercise consistent follows through on sales and marketing programs.
- Maintain effective administration system
- Personal management
- Human resources & training.
- Working hour.
- Office culture.
- Divulging of company information.
Responsibilities:
Manage time and account with optimum efficiency
- Ensure high penetration of the qualified prospect in the segment and / or territory managed.
- Assists to plan and execute the Plan together with the General Manager & Area Director of Hotel Sales Performance on an annual basis.
- Assists to create and initiate room and meeting packages and promotions to stimulate business leads.
- Provide strategic action plans to maintain and / or increase market share in a competitive environment e.g. pricing strategy, packaging, target markets, sales blitz, etc.
- Monitor day to day sales activities of roadrunners sales team.
- Build and maintain good rapport with existing accounts through regular sales visits or inhouse entertainment, telemarketing, other sales activities.
- Reinforce Pullman Putrajaya values and mission statement.
- Develop and implement discipline by prescribe instructions in covering territories and accounts.
- Execute a market segment plan that encompasses objectives, strategies, tactics and control.
- Determine allocation of selling times to accounts, products and customers.
- Effectively develop the business by continually replenishing source of prospective clients (sourcing of new account).
- Targets specific business offer and achieve effective rate of conversion to (hotel name) patronage.
- Manage time effectively with proper planning and selfdiscipline.
- Coordinate RFP follow up with Senior Sales Manager & Sales Manager.
Assess selling opportunities within the market segment
- Develop the system to prequality customers according to potential and classify the account according to priority (High, Medium, and Low).
- Assess sales opportunities systematically through business leads.
- Develop and analyze factors in the external environment that may affect sales.
- Develop an understanding of the buying behavior of the market segments.
- Identify business potential and upkeeps close contact with former and potential clients through personal visits, phone calls and correspondence in view of entering into contacts with them, especially with corporate accounts.
- Accomplish goals and to adhere to quota as set out in the marketing plan.
- Draws up together with the sales teams, sales promotions and packages.
- Enter into negotiations on behalf of the company as and when required to do so taking care not to exceed the limit of his / her authority.
- Established regular contact with major associations and government departments which specialize in corporate business.
- Confirm verbal proposals in writing.
- Maintain regular contacts with her/his clients and report any adverse comments to management for rectification.
- Be aware at all times of hotel's special program / promotion and advertising schedule of it in order to deal knowledgeably with clients
- Maximize Accor hotels market share within his/ her area territory.
- Entertain supporting and prospective clients when necessary in order to maintain or develop a longlasting and growing relationship.
- Organize and attend trade shows when requested.
- To personally handle selected key corporate accounts for rooms and banquet business with the proper followups to secure the business.
- Monitor effectiveness of telemarketing activity.
- Compile market feedback and provide recommendations to counter offer problems/ issues raised.
Exercise consistent follows through on sales and marketing programs
- Fully introduce to use of yield planners, selling matrix/yield systems, availability meetings, availability from systems (e.g. F5 from FIDELIO Front Office and EazyRev).
- Fully introduce the use of Sales & Catering system (e.g. Opera or Delphi).
- Keep a high level of awareness and knowledge of ongoing sales & marketing programs.
- Contribute ideas and strategies for each product area.
- Conduct effective sales presentations to promote offer effectively.
- To chair regular sales briefing/communication meetings to give and receive updates.
- Review monthly results with Director
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