Sales & Marketing Assistant Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Corum Watches (M) Sdn Bhd Full time
**行銷助理經理 - CORUM WATCHES (M) SDN BHD**

監督行銷傳播策略的製定和實施,以實現公司設定的目標。協助管理行銷預算和支出,以確保損益責任。

工作介紹:

**銷售量**
- 建立、發展和維護與零售商/客戶的業務關係,為品牌創造業務收入。
- 對主要客戶進行銷售活動,並與區域總經理協商跟進其他客戶。
- 審查銷售進度並追蹤月度和年度目標。
- 制定清晰有效的計劃/建議,以確保品牌的收入。
- 監控售中轉銷動向,確保高效率、穩定的銷售績效。
- 分析市場潛力/條件和競爭分析以製定銷售策略。持續與該品牌的主要競爭對手合作夥伴核實與類似關鍵參考的價格比較、採購訂單中的存在、其他品牌的活動和事件。
- 與組織內的行銷、會計、物流和技術服務團隊協調銷售工作。

**行銷**

**1. 消費者行銷**
- 制定策略並制定專為滿足市場目標而量身訂做的媒體策略和品牌傳播
- 發現新機會並幫助為行銷活動(數位和傳統)開發有吸引力、創造性和創新性的想法,以提升品牌認知度和知名度
- 衡量和報告所有數位和非數位行銷活動的績效,並提出改進建議
- 與供應商/設計師密切聯繫,準備和提交廣告材料以及宣傳材料(印刷、戶外、數位、社交媒體等)

**2. 企業傳播**
- 推動公關活動(新聞稿、媒體剪報、媒體請求、照片拍攝、新聞稿文案撰寫),以提升品牌知名度和曝光度
- 與媒體和零售商建立關係,確保持續參與和品牌宣傳
- 在所有活動、促銷和贊助活動中協助並進行 360 度全方位的工作(行動計劃、事前/事後報道、關鍵學習、最佳實踐、投資回報率報告)

**3.貿易行銷**
- 在專門的銷售點實施視覺行銷和視窗動畫
- 確定並傳達改進措施,以確保所有銷售點都遵守品牌準則
- 建立所有銷售點的圖像資料庫並確保資訊始終是最新的
- 確保所有 A&P 行銷和展示材料的適當維護、儲存和庫存
- 與總部、當地承包商和零售商聯絡,監督銷售點開業和翻新項目的開發

**4. 行政職責**
- 管理媒體計畫和其他行銷相關事宜
- 管理每月媒體報道投資報酬率和分析

客戶/經銷商服務
- 與各級零售商保持並建立健康的關係。與零售商建立信任、價值、有效的溝通、協作、創造性地解決問題並表現出高度的誠信。
- 尋求與零售商的合作機會,以在活動/贊助等方面實現品牌目標。
- 維護所有品牌的銷售點/材料/雜項。物品

訓練
- 持續對零售員工進行培訓,以更新品牌的產品/行銷知識。

**工作要求:**
- 行銷或大眾傳播學科學位,至少 4 年銷售和行銷相關工作經驗
- 具數位行銷工作經驗者優先。
- 組織嚴密,親力親為,注重細節。
- 能夠表現出主人翁意識和執行力。
- 能夠以同等優先權處理多任務項目、預測問題並提供創造性的解決方案。
- 必須是團隊合作者,能夠在截止日期驅動的專案中茁壯成長並在壓力下交付。
- 優秀的書面和口頭溝通能力。
- 必須能夠獨立工作。
- 需要較強的電腦技能,尤其是 Excel 和 PowerPoint。
- 如果公司指定,願意在該地區出差。
- 所需語言:英文和中文。

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