![Malaysia Airlines](https://proactuary.com/attachments/employer/2/732/152/1910.png)
Assistant Manager, Digital Partnership
2 weeks ago
Reports To:
Manager, Digital Marketing
Role Purpose:
Accountable for the online revenue generation through Malaysia Airlines website through campaign management and partnership
Key Accountabilities:
- Accountable for the online revenue generation through Malaysia Airlines website.
- Initiating and managing the strategy and execution plan of digital marketing partnerships.
- Explore, strategize, identify, and pitch Malaysia Airlines digital campaign plans to acquire new partnership opportunities to growth.
- Implementation activity for Digital Marketing activity for the Strategic Partnership campaign.
- Creating commercial proposals and defining a value proposition that will deliver significant ROI for the partnership.
- Track campaign performances with measurable methods of each campaign and evaluation partners performance via Analytics tool (Adobe Analytics).
- Plan for marketing communication brief for Digital Marketing material in terms of digital marketing to aligned with Brand and Marcomms department to ensure a consistent, compliant and constantly refreshed Malaysia Airlines presence.
- Responsible to plan and monitor tactical or always on digital campaigns that cover paid media and nonpaid media specifically for Malaysia Airlines.
Qualification & Working Experience:
Degree in Marketing, Communication Design or Business Administration with - 7 years working experience in related field.
Skills & Knowledge:
- 58 years' experience in Digital Marketing Management in an international B2C company or with a digital marketing agency.
- Excellent understanding of digital marketing concepts and best practices.
- Perfect knowledge of web analytics tools
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
Key Challenges:
- Ability to work with limited budget and squeeze maximum efficiency out of the marketing budget.
- Multiple stakeholders for certain campaign with possibility of different KPI and objective.
- Work within a very dynamic business environment with the ability to balance longerterm plans with adhoc initiative (not more than 3).
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