Assistant Manager, Digital Partnership

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Malaysia Airlines Full time

Reports To:

Manager, Digital Marketing

Role Purpose:

Accountable for the online revenue generation through Malaysia Airlines website through campaign management and partnership

Key Accountabilities:

  • Accountable for the online revenue generation through Malaysia Airlines website.
  • Initiating and managing the strategy and execution plan of digital marketing partnerships.
  • Explore, strategize, identify, and pitch Malaysia Airlines digital campaign plans to acquire new partnership opportunities to growth.
  • Implementation activity for Digital Marketing activity for the Strategic Partnership campaign.
  • Creating commercial proposals and defining a value proposition that will deliver significant ROI for the partnership.
  • Track campaign performances with measurable methods of each campaign and evaluation partners performance via Analytics tool (Adobe Analytics).
  • Plan for marketing communication brief for Digital Marketing material in terms of digital marketing to aligned with Brand and Marcomms department to ensure a consistent, compliant and constantly refreshed Malaysia Airlines presence.
  • Responsible to plan and monitor tactical or always on digital campaigns that cover paid media and nonpaid media specifically for Malaysia Airlines.

Qualification & Working Experience:

Degree in Marketing, Communication Design or Business Administration with - 7 years working experience in related field.

Skills & Knowledge:

  • 58 years' experience in Digital Marketing Management in an international B2C company or with a digital marketing agency.
  • Excellent understanding of digital marketing concepts and best practices.
  • Perfect knowledge of web analytics tools
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.

Key Challenges:

  • Ability to work with limited budget and squeeze maximum efficiency out of the marketing budget.
  • Multiple stakeholders for certain campaign with possibility of different KPI and objective.
  • Work within a very dynamic business environment with the ability to balance longerterm plans with adhoc initiative (not more than 3).


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