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Head of Trade Marketing
4 months ago
MAIN PURPOSE OF ROLE
Head of Trade Marketing is responsible for leading, setting & implementing strategy & direction for trade marketing team. Trade Marketing team will consist of 3 core capabilities – category development, channel development & revenue growth management (RGM). He/she must be able to drive team to develop channel strategy for category/brands, lead implementation, evaluate results, design merchandising priorities & category management activities.
MAIN RESPONSIBILITIES
Head of Trade Marketing will also be accountable as guardian of MY Trade Sales GTM principles & stewardship compliance. He/she is responsible to drive scale & integration across trade marketing related work (either category or channel), which includes:
- Lead Annual Integrated Business Planning (IBP) & lead annual JBP process.
- Owns Trade channel strategy to deliver sales growth, share growth, new user recruitment & driving retention among loyal users.
- Owns GTM Innovation & capability (RPS, Category & Channel Key Business Drivers, Sales Fundamental design)
- Pricing & promotion strategy – design principles & implementation, to drive consistency across brand & channel
- Trade fund management, trade fund effectiveness & RGM (revenue growth management). Responsible for Exceedra implementation & adoption of TPM to deliver channel margin improvement.
- Channel/retailers capacity & lead sales planning process (with MFTs)
- Lead corporate program implementation
Head of Trade Marketing must have experience in both category trade marketing and channel/retailer management, as such he/she will be responsible to develop capability building plan for his/her customer marketing team.
KNOWLEDGE & SKILLS
- Depth of business knowledge
- Planning with multi-functional team
- Merchandising & Promotion Management
- Category Management
- Financial acumen: business & trade fund management
- People development
- Strategic Thinking & Planning
- Leadership (envisioning, energizing, engaging, execute)
- Influencing – internal key stakeholders (affiliate & area)
- Communication – written, oral & presentation. Ability to clearly articulate thinking into words/verbal
- Strong analytical skill
- Project Management & Structured approach
- Proactive
- Passion to win
- Results-orientated
- Resiliency
- Inclusive