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Social Media Advertising Manager

2 months ago

Malaysia Taiko Marketing Sdn Bhd Full time

Job Title: Manager (Digital Media Marketing)

The ideal candidate will lead and develop our digital media team, overseeing all digital media activities, including strategy development, content creation, and performance analysis.

Key Responsibilities:

  • Strategy Development: Create and implement comprehensive digital media strategies that align with the company's marketing goals and objectives.
  • Team Leadership: Build, manage, and mentor a team of digital media specialists, ensuring the team is well-equipped to execute high-quality campaigns across various platforms.
  • Campaign Management: Oversee the planning, execution, and optimization of digital media campaigns, including social media, search engine marketing (SEM), display advertising, and content marketing.
  • Content Oversight: Ensure the creation of compelling and consistent digital content, including social media posts, videos, blogs, and email marketing, in line with brand guidelines.
  • Data-Driven Decisions: Utilize analytics and data to monitor the performance of digital campaigns, providing insights and recommendations to improve results.
  • Budget Management: Manage the digital media budget, ensuring cost-effective spending and maximizing ROI on all digital initiatives.
  • Collaboration: Work closely with the broader marketing team, creative department, and external partners to ensure a cohesive approach to digital marketing.
  • Innovation: Stay up-to-date with the latest trends, technologies, and best practices in digital media and marketing, and implement these insights into the team's strategy and operations.
  • Crisis Management: Act as the point of contact for managing any digital media-related crises, ensuring a quick and effective resolution.
  • Stakeholder Communication: Present digital media strategies, campaign performance, and future plans to key stakeholders and senior leadership.

Qualifications:

  • Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Experience: 5+ years of experience in digital media, with at least 2 years in a managerial role.
  • Technical Skills: Proficient in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, SEO/SEM tools, and social media management tools.
  • Leadership: Proven experience in leading and managing a team, with strong motivational and mentoring skills.
  • Analytical Skills: Strong analytical skills, with the ability to translate data into actionable strategies.
  • Communication: Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Creative Vision: A creative and strategic thinker with a strong understanding of brand development and audience engagement.
  • Time Management: Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Adaptability: Comfortable with change and able to pivot strategies as needed to meet business goals.