Regional Sales Director-APAC

3 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia CAE Full time

Role and Responsibilities

About CAE

At CAE, we provide critical solutions for a safer world, digitalizing the physical world through simulation training and operations support. Our mission is to empower professionals like pilots, cabin crew, airlines, defence and healthcare practitioners to excel, ensuring readiness when it matters most. With over 75 years of experience, we lead the industry in high-fidelity simulators and training programs driven by digital innovation.

APAC REGIONAL LOCATION: Kuala Lumpur, Malaysia

The opportunity for a Regional Sales Director involves leading a diverse sales team to expand CAE's simulator product and training services with commercial aviation clients. Your role is to strengthen existing customer relationships, drive market share growth, and acquire new customers in one of the fastest growing aviation markets globally.

  • Lead a sales team to develop regional commercial strategies
  • Support team in achieving revenue and growth targets
  • Establish long-term partnerships with airlines

The Regional Sales Director in South Asia is a key member of the APAC management team, contributing strategic insights, revenue opportunities, and long-term planning for the region.

Leadership & Governance

  • Instill CAE values in the sales team
  • Maintain team engagement and motivation
  • Recruit, guide, and evaluate sales professionals
  • Stay informed on market trends
  • Lead sales reporting and forecasting
  • Direct regional sales activities
  • Collaborate with sales operations on bid preparation
  • Drive growth opportunities and pricing strategy
  • Coach team members as needed
  • Conduct annual sales offsite meetings
  • Fine-tune Sales Incentive Plans
  • Participate in regional board meetings

Account Planning & Sales Activity

  • Segment client accounts
  • Delegate targets and accounts among managers
  • Lead strategic planning for the South Asia region
  • Develop account strategies
  • Assign and maintain customer accounts

Sales Activity

  • Implement superior customer service
  • Ensure cross-functional collaboration
  • Manage Salesforce CRM
  • Analyze team wins and losses
  • Lead industry tradeshow strategies

CAE values diversity and inclusion, welcoming all contributions to our success. We operate as 'One CAE,' promoting a culture of unity and inclusivity regardless of background.



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