Performance Marketing Executive
4 weeks ago
Job Summary: Performance Marketing Executive responsible for executing paid online acquisition efforts, data analysis, and client service.
Publicis Groupe, a world-renowned communications group, seeks a Performance Marketing Executive to join its team. With a focus on paid online acquisition efforts, data analysis, and client service, this role is critical to driving growth and profitability across all channels.
Key Responsibilities:
- Develop and execute strategy for paid online acquisition efforts, including Facebook, Twitter, Instagram ads, search engine marketing (SEM), Google Display Network (GDN) and other banner ads, and affiliates.
- Collect and track performance data against set KPIs, making adjustments as necessary to fulfill objectives.
- Manage day-to-day workflow and setup for projects and campaigns across platforms.
- Provide regular analysis on performance against forecasts and make recommendations for improvement.
- Serve clients through tasks such as performance media briefing, strategy planning, budget allocation, campaign analysis, and quarterly business reviews.
- Collaborate with account teams to ensure alignment with clients and drive growth.
- Troubleshoot technical issues on campaigns, especially conversion-oriented ones.
- Stay up-to-date with market trends and develop creative ideas to improve performance, growth, and profitability.
- Share best practices with peers within the group.
- Take ownership of campaign performance and aligned KPIs.
Requirements:
- 2 years of experience in digital marketing.
- Strong experience with performance marketing and online acquisition tools and networks.
- Entrepreneurial mindset and willingness to work on daily execution campaigns.
- Acute analytical skills and a data-driven mentality.
- Excellent time management and organizational skills, comfortable in meeting tight deadlines.
- Strong leadership abilities and a track record of hitting targets with limited resources/budget.
Employee Benefits:
- Generous leave entitlements, including birthday leave, rest day, and family care leave.
- Additional company closure for all 4 major festive celebrations.
- Cashless comprehensive medical coverage, including access to a panel clinic, dental, and optical care.
- Life and personal accident insurance and group hospitalization and surgery.
- A hybrid working schedule with Friday disconnects.
- Rest, Relax & Recharge - office closure last week of December every year.
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