Marketing lead

2 months ago


Kuala Lumpur, Kuala Lumpur, Malaysia Amgen SA Full time
HOW MIGHT YOU DEFY IMAGINATION?Amgen is one of the world's leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient.

Amgen has not only discovered and developed innovative human therapeutics, but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world.

Japan and Asia Pacific (JAPAC) is the fastest growing region in Amgen. Now we are hiring a Marketing Lead - General Medicine in Malaysia.

Live What you will do Maximizes all General Medicines brand potential at national level Executes Country Operating Plan Delivers branding campaign in line with international guidance Drives motivation of sales force towards brand aspiration (cycle and launch meetings)Lead cross functional brand team to develop and implement Country Brand Strategy & Plan in full congruence with International Brand Plan Designs and executes strategies and promotional activities (multi-channel customer engagement, detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages Develops Long Range Plan with cross function teams Proposes national sales target and achieves agreement with Commercial Lead, National Sales Manager & Sales Manager Translates/implements international brand campaign locally Analyses market research and develops POACoordinates competitive intelligence and drives competitive action plans Partners with the Medical team and other cross functional team members to optimize the brand performance (KOL developments, access etc.)

and achieve KPIs for brands Collaborate with other PMs (both local and regional) on joint projects Managing external partners and agencies, and tactical execution Identifies business opportunities and develops business cases Coaches and leads PMs within General Medicine to achieve brand ambition at national level Win What we expect of you Minimum Requirements

  • Degree Qualified, pharmacy, life or biomedical sciences preferred.
  • Minimum 5 to 8 years of experience in biopharmaceutical industry, with roles in commercial/ sales and marketing.
  • Fluency in English, both oral and written communications
  • Strong Financial and budgeting management
  • Documented track record of product launches
  • Computer skills (MS Office programs)
  • Eligible to work in Malaysia Preferred Requirements
  • Minimum 2 years of experience in a pharmaceutical company
  • Documented experience in Bone & Cardiovascular Franchise area
  • Experience in digital marketing strategies and initiatives
  • Experience with people management Thrive What you can expect of us Vast opportunities to learn and move up and across our global organization Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits Apply now for a career that defies imagination. In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join Equal Opportunity Statement Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.#J-18808-Ljbffr

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