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Senior Marketing Director

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia TIME's group Full time
Job Title: Senior Marketing Executive

Job Overview:

Bold Ideas Studio, a leading marketing firm, is seeking a highly skilled and strategic Senior Marketing Executive to lead our marketing initiatives and drive brand growth. In this pivotal role, you will manage and inspire the Marketing Executive Team, ensuring that all efforts are strategically aligned with our brand's vision and business objectives.

Key Responsibilities:

  • Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to drive brand awareness, customer engagement, and sales growth.
  • Lead and Manage Marketing Campaigns: Oversee and direct marketing campaigns across various channels, including digital, social media, and traditional marketing.
  • Conduct Market Research: Analyze market trends and identify opportunities to inform marketing strategies and drive business growth.
  • Manage and Mentor the Marketing Team: Lead and develop a high-performing marketing team, providing guidance, coaching, and support to ensure team members achieve their full potential.
  • Collaborate with Other Departments: Work closely with cross-functional teams to ensure cohesive marketing efforts and achieve business objectives.
  • Monitor and Analyze Campaign Performance: Track and evaluate campaign performance, making data-driven decisions to optimize marketing efforts and improve results.
  • Manage the Marketing Budget: Effectively manage the marketing budget, ensuring that resources are allocated efficiently and effectively to achieve business objectives.
  • Present Marketing Reports and Insights: Provide regular marketing reports and insights to senior management, highlighting key findings and recommendations for business growth.

Job Requirements:

  • Diploma/Degree in Marketing, Business Administration, or a Related Field: A degree in marketing, business administration, or a related field is required.
  • Proven Experience in a Senior Marketing Role: A minimum of 5 years of experience in a senior marketing role, with a proven track record of driving business growth and achieving marketing objectives.
  • Strong Understanding of Marketing Principles, Tools, and Channels: A deep understanding of marketing principles, tools, and channels, including digital marketing, social media, and traditional marketing.
  • Proficiency in Marketing Software and Analytics Tools: Proficiency in marketing software and analytics tools, including Google Analytics, Adobe Creative Cloud, and marketing automation platforms.
  • Excellent Leadership and Team Management Skills: Excellent leadership and team management skills, with the ability to inspire and motivate team members to achieve their full potential.

Skills Required:

  • Strategic Marketing Planning: Ability to develop and execute comprehensive marketing plans to drive business growth.
  • Campaign Management: Ability to lead and manage marketing campaigns across various channels.
  • Market Research and Analysis: Ability to conduct market research and analyze data to inform marketing strategies and drive business growth.
  • Budget Management: Ability to effectively manage the marketing budget to achieve business objectives.
  • Team Leadership and Development: Ability to lead and develop a high-performing marketing team.