CRM Operation Executive

3 days ago

Subang Jaya, Selangor, Malaysia ZUS Coffee Full time

This job is managing CRM activities to enhance customer experiences and optimize marketing strategies. You might like this job because it involves planning and executing personalized campaigns.

  • Plan & Execute CRM activities such as app pushes, EDM via Marketing tool.
  • Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
  • Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
  • Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
  • Assist on promotional offer configuration and deployment.
Job Requirements

Qualification & Experiences

  • A diploma or a bachelor's degree in marketing / marketing communications / data science / business or related field.
  • 1-3 years of experience in marketing operations, CRM, or growth-related roles.
  • Fresh graduates are welcomed.
  • Understanding and hands-on experience with CRM software (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics 365).
  • Experience working with analytic tools such as Google Analytics. Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
  • High proficiency in Microsoft Excel.
  • API Knowledge (Sometimes): For more technical roles, understanding APIs (Application Programming Interfaces) can be beneficial for custom integrations.
  • Able to work in a fast-paced and dynamic work environment.
  • Ability to make hyper data-driven decisions.
  • Ability to learn and apply new knowledge fast and effectively.
  • Critical thinking and creativity.
  • Ability to have structural thinking and documentation skills.
Skills
  • HubSpot CRM
  • Microsoft Dynamics CRM
  • Application Programming Interface (API)
Company Benefits
  • Employee Discount: Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.
  • Employee Perk Programmes: Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.
  • Health and Wellness: Out-patient care and in-patient care are covered for all employees including ongoing wellness programs & activities.
  • Job training and continuing education: Help to fuel employee career growth.
  • Extension Leave Benefits: Provide more generous leave days. We have more than 6 other types of leave
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