CRM Performance Analyst

4 days ago


Subang Jaya, Selangor, Malaysia ZUS Coffee Full time

ZUS Coffee is seeking a skilled CRM Performance Analyst to analyze campaign performance and inform business decisions. As a key member of our team, you will be responsible for tracking key metrics related to CDP performance, campaign effectiveness, and customer engagement, and providing insights to optimize marketing strategies.

About the Role
  • Track key metrics related to CDP performance, campaign effectiveness, and customer engagement.
  • Analyze campaign performance using data analytics tools, and provide insights to inform future marketing strategies.
  • Develop and maintain reports and dashboards to track key metrics and provide visibility into campaign performance.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing strategies and optimize customer experiences.
Requirements
  • A diploma or bachelor's degree in marketing, data science, or a related field.
  • 1-3 years of experience in marketing operations, CRM, or growth-related roles.
  • Familiarity with CRM software (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics 365) and analytic tools (e.g., Google Analytics).
  • Strong analytical skills, with the ability to interpret complex data sets and make data-driven decisions.
  • High proficiency in Microsoft Excel and API knowledge (optional).
  • Able to work in a fast-paced environment and adapt to changing priorities.


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