Marketing Manager
5 days ago
Strategic Planning
Develop and execute comprehensive marketing plans aligned with overall business objectives, including target audience identification, positioning, and differentiation.
Campaign DevelopmentDesign and launch marketing campaigns across multiple channels like digital advertising, social media, content marketing, email marketing, and public relations to generate leads and drive sales.
Brand ManagementOversee brand identity and messaging to ensure consistency across all marketing materials, maintaining a strong brand image.
Market ResearchConduct market analysis to identify trends, competitor insights, and customer needs to inform marketing strategies.
Budget ManagementAllocate marketing budget effectively across different campaigns and channels, tracking ROI and optimizing spending.
Team LeadershipManage and mentor a team of marketing professionals, including content creators, designers, and digital marketers.
Performance MonitoringTrack key marketing metrics like website traffic, lead generation, conversion rates, and customer acquisition cost to measure campaign success.
Customer EngagementDevelop strategies to foster customer loyalty and engagement through targeted communications and customer relationship management.
Data AnalysisUtilize data analytics to gain insights into customer behavior and optimize marketing strategies based on data-driven decision making.
RequirementsExperience in Food and Beverage and Resorts Hotel Marketing.
Job base: Old Klang Road, Kuala Lumpur.
Strong analytical and problem-solving skills.
Excellent communication and presentation skills.
Creative thinking and strategic planning abilities.
Proficiency in digital marketing tools and platforms.
Understanding of market research methodologies.
Leadership and team management skills.
Budget management expertise.
At least 5 years of experience in marketing roles, ideally with a proven track record of successful campaign execution.
Experience managing marketing teams and budgets.
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