Marketing Manager

5 days ago


Selayang Municipal Council, Malaysia Giant Platinum Sdn Bhd Full time
Responsibility
Strategic Planning

Develop and execute comprehensive marketing plans aligned with overall business objectives, including target audience identification, positioning, and differentiation.

Campaign Development

Design and launch marketing campaigns across multiple channels like digital advertising, social media, content marketing, email marketing, and public relations to generate leads and drive sales.

Brand Management

Oversee brand identity and messaging to ensure consistency across all marketing materials, maintaining a strong brand image.

Market Research

Conduct market analysis to identify trends, competitor insights, and customer needs to inform marketing strategies.

Budget Management

Allocate marketing budget effectively across different campaigns and channels, tracking ROI and optimizing spending.

Team Leadership

Manage and mentor a team of marketing professionals, including content creators, designers, and digital marketers.

Performance Monitoring

Track key marketing metrics like website traffic, lead generation, conversion rates, and customer acquisition cost to measure campaign success.

Customer Engagement

Develop strategies to foster customer loyalty and engagement through targeted communications and customer relationship management.

Data Analysis

Utilize data analytics to gain insights into customer behavior and optimize marketing strategies based on data-driven decision making.

Requirements

Experience in Food and Beverage and Resorts Hotel Marketing.

Job base: Old Klang Road, Kuala Lumpur.

Strong analytical and problem-solving skills.

Excellent communication and presentation skills.

Creative thinking and strategic planning abilities.

Proficiency in digital marketing tools and platforms.

Understanding of market research methodologies.

Leadership and team management skills.

Budget management expertise.

At least 5 years of experience in marketing roles, ideally with a proven track record of successful campaign execution.

Experience managing marketing teams and budgets.

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