Marketing Performance Analyst

3 days ago


Selayang Municipal Council, Malaysia DC Healthcare Holdings Berhad Full time

The role of a Marketing Performance Analyst at DC Healthcare Holdings Berhad involves analyzing digital performance data to identify trends and suggesting improvements for future campaigns.

Key Responsibilities
  • Develop and execute digital marketing campaigns on platforms like Google, Meta, and LinkedIn.
  • Implement SEO strategies to improve website rankings and manage paid search campaigns (Google Ads) to boost traffic.
  • Collaborate with the creative team to develop engaging content (visuals, videos, and copy) aligned with campaign objectives.
  • Track campaign performance metrics (e.g., CTR, ROAS) and provide regular reports with insights for optimization.
  • Ensure websites and landing pages are optimized for user experience, performance, and search engine visibility.
  • Analyze digital performance data to identify trends and suggest improvements for future campaigns.
Requirements
  • Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
  • Proven track record of managing SEO, SEM, email marketing, and social media marketing campaigns.
  • Certifications in digital marketing tools (e.g., Google Analytics, Google Ads, SEO, social media marketing) are a plus.
  • Basic HTML/CSS knowledge is advantageous.
  • Proficiency in CRM platforms to manage customer relationships and lead generation.


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