Digital Marketing Strategist
1 day ago
The role of a Digital Marketing Strategist at DC Healthcare Holdings Berhad involves developing and executing digital strategies to enhance brand visibility, drive engagement, and increase conversions across various online platforms.
Duties & Responsibilities- Develop and execute digital marketing campaigns on platforms like Google, Meta, and LinkedIn.
- Implement SEO strategies to improve website rankings and manage paid search campaigns (Google Ads) to boost traffic.
- Manage social media platforms (Facebook, Instagram, XHS, etc.) to grow online presence and engage audiences effectively.
- Collaborate with the creative team to develop engaging content (visuals, videos, and copy) aligned with campaign objectives.
- Track campaign performance metrics (e.g., CTR, ROAS) and provide regular reports with insights for optimization.
- Create email marketing campaigns, manage subscriber lists, and set up automated workflows.
- Ensure websites and landing pages are optimized for user experience, performance, and search engine visibility.
- Analyze digital performance data to identify trends and suggest improvements for future campaigns.
- Coordinate with influencers and brand partners to enhance campaign impact and reach.
- Monitor campaign budgets to ensure cost-efficiency and effective resource allocation.
- The Digital Marketing Strategist reports directly to the Marketing Manager and may lead junior executives or interns.
- The role involves making data-driven recommendations, adjusting campaign strategies within agreed parameters, and proposing new tools or platforms to enhance digital performance.
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
- Proven track record of managing SEO, SEM, email marketing, and social media marketing campaigns.
- Certifications in digital marketing tools (e.g., Google Analytics, Google Ads, SEO, social media marketing) are a plus.
- Basic HTML/CSS knowledge is advantageous.
- Proficiency in CRM platforms to manage customer relationships and lead generation.
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