Digital Content Strategist
4 days ago
Job Description:
Sonno is seeking a highly skilled Digital Content Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing content strategies that align with our company's overall goals and objectives.
About the Role:
- You will work closely with our marketing team to develop and execute content strategies that drive brand awareness, engagement, and conversions.
- Develop and implement content plans that meet business objectives and engage target audiences.
- Conduct market research and analysis to identify target audiences, content preferences, and industry trends.
- Stay up-to-date with the latest content marketing tools and technologies.
Key Responsibilities:
Content Strategy:- Develop and implement content strategies that align with the company's marketing goals and objectives.
- Conduct market research and analysis to identify target audiences, content preferences, and industry trends.
- Stay up-to-date with the latest content marketing tools and technologies.
- Create high-quality, engaging content in various formats, such as videos, social media posts, blog posts, articles, infographics, and more.
- Collaborate with designers, photographers, and other creative professionals to produce visually appealing content.
- Ensure all content is well-written, accurate, and informative.
- Manage and maintain the company's content calendar, ensuring timely and consistent content delivery.
- Coordinate with internal teams and external contributors to gather and curate content.
- Optimize content for search engines and social media platforms.
- Publish content on the company's social media channels, website, and other relevant platforms.
- Promote content through email marketing, influencer outreach, and paid advertising.
- Track and analyze content performance metrics to measure engagement and ROI.
- Collaborate with the marketing team to align content with overall marketing campaigns and initiatives.
- Foster a creative and collaborative work environment.
Requirements:
- 3+ years of experience in content creation and management.
- Strong writing skills, video editing skills, and keen attention to detail.
- Outstanding storytelling skills.
- Experience with content strategy, content marketing, and social media.
- Proficiency with digital marketing tools, AI tools, and ChatGPT.
- Ability to work independently and as part of a team.
- Excellent communication and interpersonal skills.
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