Anime Platform Marketing Manager

4 days ago


Selayang Municipal Council, Malaysia Kasagi Labo Full time
Job Description

We're seeking a dynamic Product Marketing Manager to lead the go-to-market strategy and growth initiatives for our innovative anime fan engagement platform.

Key Responsibilities
  1. Develop and execute comprehensive go-to-market plans for platform features and updates, ensuring alignment with product roadmap.
  2. Create compelling value propositions and messaging frameworks that resonate with anime fans globally.
  3. Lead product positioning and narrative development across all marketing channels, driving platform adoption and engagement.
Market Research and User Insights
  1. Conduct regular market research to understand anime fan behaviors, preferences, and engagement patterns, informing product positioning and marketing strategies.
  2. Monitor competitive landscape and identify market opportunities, staying ahead of industry trends.
  3. Gather and analyze user feedback to refine product offerings and marketing campaigns.
Growth and User Acquisition
  1. Develop and optimize user acquisition strategies across multiple channels, leveraging data-driven insights to drive growth.
  2. Partner with digital marketing teams to create effective paid and organic campaigns, maximizing return on investment.
  3. Identify and pursue strategic partnerships within the anime and entertainment ecosystem, expanding platform reach.
Content and Community Management
  1. Work with community and content managers to build and nurture fan relationships, fostering a strong online presence.
  2. Obtain user and sentiment data from product and community teams to develop engagement strategies for different user segments.
  3. Design and develop influencer outreach/engagement programs within the anime community, amplifying brand awareness.
Cross-functional Collaboration
  1. Work closely with product teams to ensure marketing alignment with product roadmap, driving cohesive business outcomes.
  2. Partner with UX/UI teams to optimize user onboarding and engagement, enhancing overall customer experience.
  3. Collaborate with data analytics team to measure and optimize marketing initiatives, informing data-driven decisions.
Required Qualifications
  1. 5+ years of product marketing experience, preferably in mobile apps or entertainment platforms.
  2. Track record in launching and scaling consumer products, driving growth through innovative marketing strategies.
  3. Strong understanding of anime culture and fan communities, enabling effective targeting and engagement.
Benefits

Competitive cash compensation package including ESOP.

The ideal candidate will possess excellent written and verbal communication skills, creative problem-solving abilities, and strong data analysis and interpretation skills.



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