Senior Executive, Media Planning

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Mindshare Spain SA Full time

You will play a key role as a Senior Account Executive with dynamic and multi-cultural teams focused on delivering best-in-class campaigns.
Opportunity to work together with other members of the Team on one of the world's most respected luxury groups across branding and performance across all channels.
Being part of an innovative and fast-paced agency with a fun and rewarding culture.

Reporting of the Role

This role reports to the Business Director.

Measures of Success:

In three months:

  • Onboarded onto the account with full induction/training into all facets of the account.
  • Be familiar with maison guidelines and nuances.
  • Adopted best practices around client structure, channel-wise understanding, media planning, and exposure to both offline and online tech partners.
  • Be familiar with campaign processes (optimization, reporting, ways of working, requirements, and billing).
  • Demonstrate mastery of all platforms and systems which power media planning.
  • Work and collaborate closely with various internal specialist teams to ensure campaigns are managed from end-to-end i.e., Brief, Launch, Post Buys.
  • Confidently run the client account independently, meeting all KPIs, and assume client relationship management.
  • Become a trusted advisor through strong justification of recommendations, strong timeline management, and delivering outcomes.
  • Drive the testing of new channels, formats, betas, platforms, and other innovations for our clients.
  • Take on more client-facing responsibilities and get involved in weekly WIP meetings, attempting to educate and share new features and services.
  • Assist the team in research, defining strategy to prepare presentation material.

In 12 months:

  • Build strong client relationships measured by feedback from Agency Scores.
  • Independently analyze and provide insights per channel, recommendations, and next steps.

Responsibilities of the Role:

  • Develop and maintain relationships with clients, agency partners, and media partners.
  • Work with the Manager on strategy development and idea generation for campaigns.
  • Develop and present media plans/documents incorporating goals, recommendations, rationale, ideas, implementation, planning costs, and budget splits.
  • Manage and deliver the day-to-day needs of the accounts.
  • Develop and deliver necessary reports like media flowchart updates, budget updates, contact reports, competitive, and post-campaign reports, in a timely manner.
  • Manage negotiation, evaluation, and recommendation of media campaign proposals.
  • Work with the finance department to ensure all finance processes are adhered to and relevant data is updated.

What You Will Need:

  • Minimally 2-3 years of media planning experience, preferably in a media agency.
  • Experience in a client-facing role.
  • Keep up to date with industry changes and latest practices and procedures.
  • Build meaningful relationships with team members, stakeholders, and partners/publishers.
  • Excellent administrative and organization skills are mandatory.
  • Strong attention to detail with high levels of accuracy is mandatory.
  • A good work ethic, problem-solving, and proficient time management skills.
  • Looking for a new challenge and a step up in career.
  • Positive attitude, can take guidance, and is proactive and calm under pressure.
  • Working knowledge of all Microsoft Office software.
  • Comfortable using Microsoft Excel and manipulating dashboards – an analytical mind that is creative as well as data-driven to identify trends/patterns and insights.
  • Excellent verbal and written communication skills.
  • Demonstrate genuine curiosity and proactiveness in the business.
  • Knowledge of digital tools and social/search media platforms.

More about GroupM:

GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent the space, support, and tools to innovate and grow.

Discover more about GroupM at www.groupm.com.

Follow @GroupMAPAC on Twitter.

Follow GroupM on LinkedIn – GroupM on LinkedIn.

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers' needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands, and media owners, making GroupM Singapore the Number One organization to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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