Marketing Executive

3 days ago

Petaling Jaya, Selangor, Malaysia Ikano Bank AB Full time
Marketing Executive (Casual Leasing, Advertising & Communities Event) at IPC Shopping Centre
  • Full-time
  • Department: Marketing & Communication

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia, and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own, and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office, and other types of real estate in our development plans. We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women, and the environment.

Casual Leasing of Promotional Spaces & Communities Events
  • To handle casual leasing of promotional spaces in the Shopping Centre according to yearly budget.
  • To plan and execute community-driven events & campaigns in line with the marketing objectives and positioning.
  • Supervise the set-up of events, roadshows, fairs, and activities; coordinate with internal departments and external service providers, exhibitors, and contractors.
  • To source suitable and relevant external parties in all aspects of casual leasing that align with the Centre's Brand Values and Market Positions.
  • To develop relationships with tenants and exhibitors to secure the uptake of promotional spaces in the centre.
  • To build relationships with communities, tenants, vendors, and event organizers to co-create events, thematic roadshows, and fairs according to their Advertising and Promotional needs.
  • To assist the manager in ensuring that the monthly income target is achieved through profitable rental of promotional space, inventory rental, and any other available revenues.
  • Track and measure the outcomes of events and activities to ensure the highest possible occupancy with good yields.
  • To be well aware and informed of the latest trends in the market to bring in relevant and up-to-date community events and sales activities into the centre.
  • To upkeep experiential areas during the vacancy of promotional and community events.
Casual Leasing of Advertising Spaces
  • To handle casual leasing of advertising spaces in the Shopping Centre according to yearly budget.
  • Contact tenants and potential brands to describe advertising opportunities in the Centre.
  • To be well aware and informed of the latest retail advertising trends in the market.
  • Supervise the set-up of advertising mediums and coordinate with internal departments and external service providers, exhibitors, and contractors.
  • Ensure advertisements are appropriate in nature and fitting to the Shopping Centre's image and positioning.
  • Track and measure the outcomes of advertising spaces from advertisers.
  • To develop relationships with tenants and advertisers to secure sponsorship according to yearly budget.
  • Identify potential space to be converted into advertising opportunities.
  • Stay up-to-date with current advertising technology and solutions in the market.
  • To build relationships with tenants to support their Advertising and Promotional needs.
Minimum Requirements
  • Bachelor's Degree in Marketing, Mass Communication, Business, or related field required.
  • Possess at least 2 years of experience in the Shopping Centre or retail industry marketing.
  • Strong experience in sales field.
  • Must have interpersonal and communication skills and the ability to liaise with and present to various channels across the business.
  • Strong networking skills and resourceful.
  • Independent and able to multi-task.
  • Able to work under pressure and meet targets and deadlines.
  • Possess strong negotiation skills and personal integrity.
  • Have a proactive personality and good initiatives in finding solutions.
  • Good command of English; proficiency in Mandarin and Cantonese would be an added advantage.
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