Brand and Marketing Manager

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Maybank Full time

Role: The strategy development of brand, marketing campaigns and other initiatives that support the business to drive brand equity, adoption among new users and continuous usage of MAE app. Take charge and manage projects independently or support the team in any aspect relevant to the campaigns.

Responsibilities:

  1. Monitor marketing trends and keep a close eye on competitive products in the banking and digital banking landscape.
  2. Understand the ambition of the business, needs of the customers, and current consumer banking landscape.
  3. Identify opportunities and craft strategies to elevate the brand, drive product adoption, and user retention.
  4. Plan & manage the budget of all campaigns.
  5. Understand campaign objectives, deliverables, budget, KPIs and ensure solid execution of projects from concept ideation, business case justification, go-to-market planning and execution. Work together with internal stakeholders (Business, Product, IT, Brand, Legal, Compliance, UIUX) and external agencies (Creative, Media) to ensure execution quality and on-time delivery.
Tahap senioriti
  • Bidang tugas:Pemasaran, Jualan
  • Industri:Perbankan
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