Senior Influencer Project Manager

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia INFLUASIA Full time

This job is for a Senior Influencer Project Manager who develops content strategies, manages campaigns, analyzes performance, and mentors junior team members. You might like this job because you get to work with influencers, analyze trends, and enhance your skills in digital marketing.

Content Strategy Development, Execution and Collaboration:

  • Develop influencer content strategies aligned with campaign objectives and target audience.
  • Conduct research and identify content trends, best practices, and emerging platforms.
  • Execute, manage, and oversee influencer campaigns from start to finish by coordinating with involved parties to ensure the success of the campaign.
  • Collaborate with the brand planners, business development team, and clients to create comprehensive campaign and content briefs that align with brand guidelines and campaign objectives.
  • Brief the influencers on relevant campaign briefs by providing clear instructions, creative direction, and necessary assets to ensure effective collaboration.

Content Review and Approvals:

  • Collaborate with influencers to create comprehensive content briefs and necessary revisions and ensure content reflects that align with brand guidelines and campaign objectives.
  • Provide clear instructions, creative direction, and necessary assets to ensure effective collaboration.
  • Review and provide feedback on influencer-created content to ensure it meets quality standards and aligns with brand guidelines.

Relationship Management:

  • Cultivate and maintain strong relationships with influencers and clients, ensuring clear communication and timely follow-ups.
  • Act as a point of contact for influencers and clients during the execution period, addressing any questions or concerns related to content creation and campaign execution.

Performance Tracking and Analysis:

  • Analyse and monitor influencer content performance metrics, such as reach, engagement, and conversions.
  • Gather insights and generate post-campaign reports and interim reports to detail the performance of the campaign for the client.
  • Initiate scheduling a post-mortem call with the client for their better understanding on learnings, concerns, suggestions, and ways to move forward.

Trend and Competitive Analysis:

  • Stay updated on industry trends, content marketing strategies, and competitor activities.
  • Conduct research and analysis to identify opportunities for innovation and improvement in influencer content strategies.

Influencer Identification:

  • Identify relevant influencers based on target audience, industry, and campaign goals.
  • Conduct thorough research to evaluate influencers' content quality, engagement, and alignment with brand values.
  • Assist Influencer Marketing Manager in coaching and mentoring junior Influencer Project Managers or interns to support campaign operations and executions.
  • Provide guidance and coordinate the team in the absence of the manager and monitor the progress of junior members' performance.

Learning and Development:

  • Actively seek opportunities to expand knowledge and skills in influencer marketing, content strategy, and digital marketing.
  • Stay curious and open to learning new tools, techniques, and strategies.
Job Requirements

Requirements

  • Minimum of 3 years of relevant experience in Influencer Marketing or KOLs Management field
  • Possess relevant leadership skills and experience, with ability to work in a team environment.
  • Strong written and verbal communication skills to speak clearly and persuasively while managing clients and KOLs.
  • Familiarity with social media platforms and influencer marketing trends.
  • Creative thinking and ability to generate innovative content ideas.
  • Detail-oriented with excellent organizational skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Proficiency in all 3 main languages is a plus.
  • Ability to work independently and as part of a team.
  • Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.
Skills

Project Management

Media and Influencer Strategy

Influencer Marketing

Verbal Communication Skills

Company Benefits

We're a young, fun, and vibrant bunch of people who are highly driven.

Be A Star

You have the opportunity to participate in our regular video content as cast of INFLUASIA.

From movie premieres to exclusive event invitations, your experience with us will be much more fun

Regular Company Activities

Lunch roulette, game nights, team building activities, and more We want to keep our teams constantly engaged.

Market Leader

Be part of the leading digital media company in Malaysia Work alongside our co-founders who were awarded the achievement of Forbes 30 Under 30.

Accessibility

Located in KL Eco City, our office is around KL's most prominent malls with endless conveniences, public transportations, and food choices

#J-18808-Ljbffr

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