Senior Influencer Campaign Strategist

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia INFLUASIA Full time

This job is for a Senior Influencer Campaign Strategist who develops content strategy, identifies influencers, collaborates on content, tracks performance, manages relationships, and conducts trend analysis. You might like this job because it offers opportunities for learning and innovation in influencer marketing.

Salary: RM 3000 - RM 5000

Employment Type: Full-Time

Job Description

Key Responsibilities:

  • Develop influencer content strategies aligned with campaign objectives and target audience.
  • Conduct research and identify content trends, best practices, and emerging platforms.

Influencer Identification:

  • Identify relevant influencers based on target audience, industry, and campaign goals.
  • Conduct thorough research to evaluate influencers' content quality, engagement, and alignment with brand values.

Content Briefing and Collaboration:

  • Collaborate with influencers to create comprehensive content briefs that align with brand guidelines and campaign objectives.
  • Provide clear instructions, creative direction, and necessary assets to ensure effective collaboration.

Content Review and Approvals:

  • Review and provide feedback on influencer-created content to ensure it meets quality standards and aligns with brand guidelines.
  • Collaborate with influencers to make necessary revisions and ensure content reflects the campaign's objectives.

Performance Tracking and Analysis:

  • Analyse and monitor influencer content performance metrics, such as reach, engagement, and conversions.
  • Generate reports and insights for campaign optimization.

Relationship Management:

  • Cultivate and maintain strong relationships with influencers, ensuring clear communication and timely follow-ups.
  • Act as a point of contact for influencers, addressing any questions or concerns related to content creation and campaign execution.

Trend and Competitive Analysis:

  • Stay updated on industry trends, content marketing strategies, and competitor activities.
  • Conduct research and analysis to identify opportunities for innovation and improvement in influencer content strategies.

Learning and Development:

  • Actively seek opportunities to expand knowledge and skills in influencer marketing, content strategy, and digital marketing.
  • Stay curious and open to learning new tools, techniques, and strategies.
Job Requirements

Qualifications and Requirements:

  • Minimum of 3 years experience in Influencer Marketing, Digital Marketing, PR or any related field.
  • Currently pursuing a degree in Marketing, Communication, or a related field.
  • Strong written and verbal communication skills to speak clearly and persuasively while managing clients and KOLs.
  • Familiarity with social media platforms and influencer marketing trends.
  • Creative thinking and ability to generate innovative content ideas.
  • Detail-oriented with excellent organizational skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Proficiency in all 3 main languages is a plus.
  • Ability to work independently and as part of a team.
  • Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.
Skills
  • Influencer Marketing
  • Digital Marketing
  • Contract Negotiation
  • Price Negotiation
  • Media and Influencer Strategy
Company Benefits

We're young, fun and vibrant bunch of people who are highly driven.

Be A Star

You have the opportunity to participate in our regular video content as cast of INFLUASIA. From movie premieres to exclusive event invitations, your experience with us will be much more fun

Regular Company Activities

Lunch roulette, game nights, team building activities and more We want to keep our teams constantly engaged.

Market Leader

Be part of the leading digital media company in Malaysia Work alongside our co-founders who were awarded the achievement of Forbes 30 Under 30.

Accessibility

Located in KL Eco City, our office is around KL's most prominent malls with endless conveniences, public transportations, and food choices

Additional InfoCompany Activity

Last active - few hours ago

Experience Level

3 - 5 Years of Experience

Senior Executive

Job Specialisation

Digital Marketing

Company Profile

INFLUASIA consists of Malaysia's most prominent digital publications namely WORLD OF BUZZ, Lobak Merah, NOODOU, and In Real Life which are driven to inform, entertain, inspire, and ultimately engage with the mass public. The company plans on growing beyond its current formidable reach of over 48 million readers across all its platforms per month to ensure that INFLUASIA will remain a key player in the digital media industry.

In pursuit to be the largest digital media group in Malaysia, INFLUASIA also extended its services with BUZZER, an influencer marketing agency that provides a 360° influencer marketing solution to clients. This expansion integrates advanced technologies to provide first-in-class influencer solutions with data-driven targeting, AI-powered fraud detection, extensive profile database, and industry-standard data and insights.

We're a company growing at a rapid pace and are fueled by an impressive team of young and talented adults Both co-founders, Chris and Michelle are awarded the achievement of Forbes 30 Under 30, and being part of the team will present a golden opportunity to work with them.

#J-18808-Ljbffr

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