Senior Campaign
4 days ago
BID Operations Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Senior Campaign & Performance Manager3 weeks ago Be among the first 25 applicants
- Plan, execute, and optimize PPC campaigns across Meta, Google Ads, Spotify, Naver Ads, and other paid platforms
- Implement A/B testing frameworks to maximize ROAS and conversion rates
- Own the campaign tracking structure, URL campaign tagging, and naming conventions
- Plan, execute, and optimize PPC campaigns across Meta, Google Ads, Spotify, Naver Ads, and other paid platforms
- Implement A/B testing frameworks to maximize ROAS and conversion rates
- Own the campaign tracking structure, URL campaign tagging, and naming conventions
- Support the wider Brand Partnership team while managing smaller localized brand partnership campaigns
- Coordinate with internal teams and external partners to ensure seamless execution
- Support in managing programmatic campaigns across TheTradeDesk (TTD), StackAdapt, Adroll, and DV360
- Collaborate on audience segmentation strategies and explore inventory access
- Ensure compliance with regional DSP restrictions and campaign scalability
- Own the end-to-end campaign performance tracking process, including:
- Frontend tracking setup with GA4, Appsflyer, and GTM
- Backend server-side integrations (Snowflake, etc)
- Data visualization and reporting for key stakeholders
- Develop contingency plans for market-specific challenges
- Connect tracking to all Ad Platforms including but not limited to Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Spotify Ads, Reddit Ads, Quora Ads, Google Play, Apple Store Ads
- Provide market-specific insights on PPC performance and audience trends across SEA, Europe, and MENA
- Guide the team on industry best practices, Partnership audience targeting, and localized ad placements
- Act as the brand custodian for all external agencies managing PPC or DSP campaigns
- Ensure SLAs are met for campaign execution
- 8+ years experience in PPC, programmatic media, or digital performance marketing
- Deep understanding of GA4, UTM tracking, Appsflyer, GTM, and conversion tracking
- Strong knowledge of DSP buying, and audience segmentation
- Analytical mindset with the ability to interpret data and optimize campaigns
- Experience working across multiple global markets, particularly SEA, Europe, and MENA
- Excellent project management and cross-functional collaboration skills
- Desirable: Some basic industry experience
- Hybrid working arrangement
- Opportunities for enriching career growth, including exposure to regional contexts
- Complimentary snacks and beverages available in the office pantry
- Healthcare coverage (medical, dental, optical), gym benefits
- Flexibility in smart casual dress code
- Young, vibrant and open work culture
Mid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesIT Services and IT Consulting
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