Senior Digital Marketing

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Purplecane Full time
Senior Digital Marketing (Digital Media Content Specialist)

Join to apply for the Senior Digital Marketing (Digital Media Content Specialist) role at Purple Cane Holdings Sdn Bhd

1 week ago Be among the first 25 applicants

  • Collaborate with the marketing team to brainstorm and develop creative concepts for digital media campaigns, aligning with brand messaging and marketing goals.
  • Generate innovative ideas that translate brand strategy into engaging visuals and videos, including for social media, website, and digital ads.
  • Partner with the digital marketing team to develop and implement media strategies aimed at increasing brand visibility and driving audience engagement.
  • Research audience trends and competitor content to guide content strategies and improve creative direction.
Job ResponsibilityContent Idea On & Concept Development
  • Collaborate with the marketing team to brainstorm and develop creative concepts for digital media campaigns, aligning with brand messaging and marketing goals.
  • Generate innovative ideas that translate brand strategy into engaging visuals and videos, including for social media, website, and digital ads.
Media Strategy & Planning
  • Partner with the digital marketing team to develop and implement media strategies aimed at increasing brand visibility and driving audience engagement.
  • Research audience trends and competitor content to guide content strategies and improve creative direction.
Visual And Video Content Creation
  • Create high-quality visuals, graphics, and video content tailored to various digital platforms (social media, website, email, ads).
  • Edit and enhance multimedia content using tools such as Canva, CapCut, Adobe Creative Suite, and other editing platforms, ensuring content is visually appealing and consistent with brand standards.
  • Stay updated with trends in design and video editing to keep content fresh and relevant.
Branding & Identity
  • Ensure that all media content maintains a cohesive brand identity and aligns with brand guidelines across channels.
  • Collaborate with the brand and marketing teams to build a strong, recognizable brand presence through digital media.
Campaign Support & Cross-functional Collaboration
  • Support digital campaigns by producing engaging media content that enhances audience engagement and conversion rates.
  • Work with content creators, social media managers, and cross-functional teams to ensure cohesive storytelling and seamless content distribution.
Performance Analysis & Optimization
  • Track and evaluate the performance of visual and video content, using insights to make data-driven adjustments that enhance future media efforts.
  • Optimize content to better meet audience preferences and improve engagement, leveraging analytics to inform strategy.
Job Requirements
  • Bachelor's degree in Marketing, Digital Media, Graphic Design, Visual Arts, or a related field.
  • 3+ years of experience in digital content creation, media production, or a related role.
  • Fresh Graduates are welcome to apply.
  • Able to communicate in English, Bahasa Malaysia, and Mandarin. (Mandarin is Must)
  • Proficiency in design and video editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
  • Strong understanding of digital media strategy, branding, and storytelling techniques.
  • Highly creative with excellent attention to detail, able to blend visual appeal with strategic intent.
  • Strong organizational and project management skills, with the ability to handle multiple projects and meet deadlines.
Job Benefits
  • EPF / SOCSO / EIS & PCB
  • Annual Leave
  • Medical Leave
  • Staff Gift on Special Occasions
  • Fun & friendly working environment
Seniority level
  • Executive
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries
  • Technology, Information and Internet
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