Corporate Brand

4 days ago


Petaling Jaya, Selangor, Malaysia CelcomDigi Full time
Corporate Brand & Insights (Youth) Specialist

We are seeking a dynamic and detail-oriented Corporate Brand & Insights Specialist to join our team. This role focuses on understanding the attitudes, behaviors, and preferences of youth to drive innovative strategies and programs. In this role, you will play a key role in collecting, analyzing, and interpreting data to provide actionable insights that drive strategic decision-making across the organization. The ideal candidate is passionate about turning data into meaningful narratives and has a strong analytical mindset with excellent communication skills.

Key Responsibilities:

Youth Research & Analysis:

  • Conduct surveys, interviews, and focus groups with youth audiences to gather insights.
  • Analyze trends, preferences, and challenges faced by young people in target demographics.

Data Interpretation & Storytelling:

  • Translate complex data into clear, engaging, and actionable insights.
  • Prepare reports, presentations, and visualizations tailored for internal teams and external stakeholders.

Program Development Support:

  • Collaborate with program managers, educators, and community leaders to design youth-focused initiatives based on data-driven insights.
  • Identify gaps and opportunities in current youth programs or outreach efforts.

Stakeholder Collaboration:

  • Work with schools, youth organizations, and local communities to collect feedback and understand needs.
  • Partner with marketing and communications teams to ensure youth insights are integrated into campaigns and messaging.

Trend Monitoring:

  • Stay informed on emerging trends, technologies, and cultural shifts relevant to youth populations.
  • Provide strategic recommendations based on these trends to enhance organizational impact.

Qualifications:

  • Masters/Bachelor's degree in Sociology, Psychology, Youth Studies, Market Research, or a related field. Equivalent experience will be considered.
  • 3-5 years of experience working with youth-focused organizations, research, or community engagement.
  • Experience in gathering and interpreting feedback from young people is highly desirable.
  • Strong understanding of digital marketing and social media trends, as they relate to corporate brand management.
  • Proficiency in brand tracking and analytics tools (e.g., brand health metrics, customer sentiment analysis, market research).
  • Strong interpersonal and communication skills, with the ability to connect with youth and diverse stakeholders.
  • Proficiency in data collection tools such as surveys, polls, and analytics platforms.
  • Basic knowledge of data visualization tools (e.g., Power BI, Canva, or Google Data Studio) is a plus.
  • Creative thinker with a deep understanding of youth culture, interests, and challenges.
Seniority Level

Associate

Employment Type

Full-time

Job Function

Analyst

Industries

Telecommunications

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