Head, Brand

2 weeks ago

Petaling Jaya, Selangor, Malaysia Sovereign's Capital Full time
Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia. The team is responsible for the consumer-focused marketing efforts of all Grab services in Malaysia, including existing services like GrabCar, GrabFood, GrabMart, and newer additions like GrabPay and GrabFin. If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get to Know the Role

  • As a planner, you've tackled multiple brand and marketing challenges. Tell us about making a brand more loved, positioning a new product, adding creative twists to promotions, and improving positive sentiment.
  • You will work across all Grab Malaysia marketing activities, from consumer brand positioning to demand generation in new departments, corporate social reputation, and supporting our driver, delivery, and merchant partners.
  • You find insights in data that others miss, create compelling creative briefs, and oversee Grab Malaysia's media strategy and cross-channel efficiency.
  • You will manage people and overseeing brand, social media, and marketing communications operations.
  • You will report to the Country Marketing Head and be based in Petaling Jaya, working onsite.

The Critical Tasks You Will Perform

  • 50% Marketing Communications and Campaigns Go-to-Market Planning Lead
    • You will work with vertical business and product marketing teams to design multi-channel campaigns across traditional and digital media (includes but not limited to assisting with creative brief, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats and ad optimizations). Understand the goals of each marketing initiative and help the team translate these into meaningful creative and media briefs.
  • 20% Brand Strategy Lead
    • You will need to work with the Country Marketing Head, Regional brand planning leads, marketing insights and business strategy leads to design and implement brand strategies and plans to gain market growth and penetration.
  • 20% Traditional Media, Digital Media and Social Strategy Lead
    • You will bring better strategy in media, media performance and measurement. This includes setting Internal Communications policies and prioritizations by measuring the right metrics that matter, and improving tagging/tracking/testing and learning. In this more technical area, you will need to have some fluency in media planning performance metrics (especially digital) but you are not alone; you will have the support of your own local team of specialists and also regional media experts in traditional, digital, and social.
  • 10% Marketing Improvement and Innovation
    • You will lead the development of planning processes and learning agendas with different team members. Foster a learning mindset and establish test-and-learn processes to improve with each campaign. Ensure the team finds new insights and scale insights to enhance our marketing efforts.
Qualifications

What Essential Skills You Will Need

  • You have 8+ years in E-commerce or Marketing.
  • You have a minimum 3 years experience in management role
  • You have a good portfolio in brand repositioning, product launches, and sales promotions.
  • You have knowledge of media, especially digital (display, search, social, programmatic, content, influencer marketing).
  • You have experience in audience targeting and practical guidance on media limitations.
  • You can link marketing metrics with results.
  • You have an interest in staying updated on latest trends and changes in marketing tools.
  • You have experience working with different teams to improve processes.
Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

  • We have your back with Term Life Insurance and comprehensive Medical Insurance.
  • With GrabFlex, create a benefits package that suits your needs and aspirations.
  • Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
  • We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
  • Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.


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