Brand Manager
4 days ago
Location: Selangor, MY
Full-time
Bachelor's Degree
5+ years of experience
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Service Pillar Manager to efficiently manage MAGGI Service Pillar activities in line with brand communication strategy, to gain competitive advantage, maximize investment in service pillar communication across multiple food categories and build a unique and long-term relationship with consumers.
A day in the life of a Service Pillar Manager
- Align with Brand marketing and drive development of communication strategy and execution plan that promotes service dimension. Ensure effective implementation of corporate MAGGI communication activities.
- Ensure consistent communication of MAGGI Big Idea across corporate brand touchpoints such as Consumer Contact and Corporate CRM.
- Monitor impact of service pillar activities to strengthen brand equity (measure against brand health tracking objectives).
- Develop Service Pillar marketing communication plan for the MAGGI brand aligned with brand/category/product strategy.
- Bring to life service pillar dimension at corporate and brand/product level in coordination with Brand Marketing team.
- Accountable for creating engaging brand experience by bringing to life the brand's Big Idea across agreed service pillar touchpoints – Corporate cooking events, Masak-masak studio, Digital activation, & Recipe Development.
- Monitor and analyze impact of service pillar activities in delivering brand building objectives.
- Propose optimal PFME budgets for corporate initiatives based on agreed service pillar plan during ARA/ICP development.
- Provide monthly reporting and monitoring system for cost-effectiveness and ensure all PFME investment is properly reviewed and evaluated.
What will make you successful
- Bachelor's Degree in Business/Marketing/Economics or equivalent.
- 3 – 5 years in marketing or sales, successfully delivering on KPIs.
- Experience with PR will be an added advantage.
- Stakeholder management skills and solution-oriented, self-motivated, results-oriented.
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