Head of Product Marketing, CCS, APAC

4 days ago

Johor Bahru, Johor, Malaysia Straumann Group Full time
Connected Customer Solutions - CCS

Connected Customer Solutions is a team of high-performing players and learners, dedicated to enable and drive digitalization and take us forward by leveraging all Straumann Group brands and services to connect our customers and become the leading player in digital dentistry.

Position

Position Summary

Straumann Group is seeking a dynamic Head of Product Marketing, CCS (Connected Customer Solutions) APAC to drive market expansion and ensure the commercial success of our digital solutions portfolio across the Asia-Pacific region. This newly created role will play a pivotal part in advancing the next generation of Straumann digital solutions, supporting the strategic growth of the rapidly expanding CCS business in APAC.

The Portfolio Includes
  • Straumann Group digital Platform Straumann AXS
  • Intraoral scanners & 3D printers
  • CAD-CAM prosthetics & clinical software
  • Patient-specific design services & integrated digital dentistry workflows
Key Responsibilities
  • Drive Commercial Success: Collaborate with the country teams in the region to develop and execute tailored go-to-market strategies that align with global strategy while addressing localized customer needs and market dynamics across APAC.
  • Business Model Innovation: Implement new business models and create value-driven marketing strategies to support regional market penetration and revenue growth.
  • Cross-Functional Leadership: Collaborate with regional and global teams, including product management, sales, and marketing, to ensure seamless execution within a high-growth, matrix organization.
  • Market Intelligence & Positioning: Analyze market trends, customer segments, and competitive landscapes to refine value propositions and drive differentiation.
  • Stakeholder Engagement: Maintain a strong presence in key APAC markets through regular travel (30-40%), working closely with country teams to support localized initiatives.
Main Tasks And Responsibilities
  • Build, coach and develop a high performance team of product marketing Marketing Managers, functionally but not directly reporting to this position, and drive commercialization of Straumann digital solutions across the entire CCS portfolio.
  • Market Strategy & Commercialization: Develop and execute go-to-market strategies tailored for key customer segments, including General Practitioners, Specialists, Dental Service Organizations, and Universities.
  • Design and implement new business models that lower barriers to entry, drive market penetration, ensure long-term profitability, and strengthen customer connections to the Straumann platform.
  • Lead the development regionally adapted sales & marketing plans, and selling tools to support commercial success.
  • Customer & Market Insights: Lead Voice of Customer (VOC) and Voice of Market (VOM) initiatives to capture insights that inform product innovation and market strategy.
  • Monitor and analyze emerging technologies, market trends, and competitive landscape to maintain domain expertise and refine commercialization efforts.
  • Ensure Product Launch & Commercial Readiness: Oversee and ensure the commercial readiness of all new product and feature launches across the CCS portfolio, working closely with cross-functional teams.
  • Drive seamless collaboration with internal and external stakeholders to support product development, launch execution, and commercialization success.
  • Global & Regional Collaboration: Work closely with global and country teams to develop localized commercialization strategies, sharing best practices across subsidiaries.
  • Partner with Product Management to integrate customer and market feedback into the product vision and roadmap.
Education And Experience
  • Bachelor or Master's degree in life sciences, engineering or business.
  • Minimum 10 years' experience and proven success in commercial leadership and/or product management.
  • Minimum 5 years' experience in the dental industry, strong experience in digital dentistry preferred.
  • Minimum 5 years' experience in people leadership and a proven track record of people development.
  • Extensive knowledge and understanding of digital solutions in dentistry.
  • Extensive experience leading complex product launches.
  • Fluent in English; other regional languages are an asset.
  • Comfortable with up to +30% travel.
Personal Attributes and Cultural Fit
  • Energetic, commercially-savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilience.
  • Excellent business acumen and proven execution abilities driving launch, commercial and marketing excellence.
  • Builds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environment.
  • Highly organized and comfortable taking ownership of multiple workstreams at once.
  • High integrity, ethics, and personal values; dedication to Straumann Group's culture.
  • Strong player-learner and continuous improvement mindset.
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