Vice President

3 days ago


Petaling Jaya, Selangor, Malaysia PRASARANA MALAYSIA BERHAD Full time
Vice President (Manager) – PULSE & Digital

Job Purpose

Seeking a strategic and commercially driven candidate for PULSE App to transform our journey planner into a revenue-generating lifestyle platform. This role is responsible for driving business growth, expanding commercial opportunities, and developing new monetization strategies through digital commerce, partnerships, and lifestyle integrations. The ideal candidate has a strong business mindset, a keen understanding of digital ecosystems, and a proven track record in revenue generation.

Key Accountabilities

Business & Revenue Growth

  1. Develop and execute commercial strategies to monetize PULSE through in-app retail, advertising, subscriptions, and loyalty programs.
  2. Identify and launch new revenue streams such as exclusive brand partnerships, premium services, and fintech integrations.
  3. Drive customer spending within Shop in PULSE by curating deals, promotions, and personalized offers.
  4. Establish and optimize digital payment models, including e-wallets, cashless transactions, and affiliate marketing.

Commercial & Strategic Partnerships

  1. Forge high-value partnerships with brands, retailers, and service providers to enrich PULSE's ecosystem and enhance revenue potential.
  2. Develop joint marketing campaigns with partners to drive user engagement and in-app transactions.
  3. Build and manage long-term strategic alliances that position PULSE as a must-have lifestyle and transit companion.

Product & Market Expansion

  1. Oversee the evolution of PULSE from a transit app into a fully integrated lifestyle and commercial platform.
  2. Leverage market research and user insights to identify new opportunities and tailor services to commuter and lifestyle needs.
  3. Collaborate with tech, UI/UX, and data teams to ensure seamless user experiences that encourage repeat transactions.

Performance & Commercial Success Metrics

  1. Define and track KPIs related to revenue, customer acquisition, conversion rates, and partner engagement.
  2. Conduct financial forecasting and business modelling to assess new commercial initiatives.
  3. Continuously optimize business strategies based on data-driven insights, user behaviour, and market trends.

Qualifications, Skills & Knowledge

  1. Bachelor's degree in Business, Commercial Strategy, Marketing, Digital Innovation, or equivalent.
  2. Minimum 5 years of experience in business development, digital commerce, partnerships, or revenue management.
  3. Strong commercial acumen with a proven track record of driving business growth and revenue generation. Experience in e-commerce, digital platforms, fintech, and retail partnerships. Ability to develop and execute go-to-market strategies, negotiate deals, and optimize digital revenue channels. Expertise in monetization models, digital payments, and loyalty ecosystems. Strong analytical and financial skills with experience in business forecasting and market analysis. Excellent relationship management, negotiation, and stakeholder engagement skills.
  4. Knowledge of app development lifecycles, API integrations, cloud solutions, and data analytics. Ability to collaborate with software engineers, UI/UX teams, and data scientists to optimize app performance. Experience in agile product management, user experience (UX) optimization, and mobile commerce strategies.
Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing, Sales, and Information Technology

Industries

Transportation, Logistics, Supply Chain and Storage

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