Executive, Marketing Communication

2 months ago

Kuala Lumpur, Malaysia UCSI International School Sdn Bhd Full time
Advertising:
  • Work with the Supervisor and School Principals on the corporate and tactical advertising campaign creative and media plans.
  • Maximize advertising budget by ensuring that the Schools’ creative message and media activities are consistent.
  • Review the Schools’ market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
  • Monitor and maintain media schedules as well as prompt settlement of invoices.
  • Manage the A&P spending and budget.
  • Ensure campaign targets are met in terms of awareness, lead gen and enrolment conversion.
Events:
  • Plan, organise & coordinate all open days, education fairs, previews and marketing events.
  • Ensure event targets are met in terms of turnout, lead gen and enrolment conversion.
Digital Marketing:
  • Identify need areas, conceptual planning of digital marketing activities, and oversee their execution with various Schools and Group Corporate Affairs.
  • Take an integrated approach to digital marketing activities, ensuring a consistent and quality image is projected.
  • Monitor and review the response rates on the digital marketing platforms for improvements and corrective measures.
  • Collaborate with digital marketing agency and marketing staff and Principals to develop, implement and measure demand and lead gen programmes.
  • Ensure campaign targets are met in terms of engagement, lead gen and enrolment conversion.
Website and Social Media:
  • Update website on information and promotions timely and accurately
  • Develop and implement the schools’ social media strategies by increasing leads/ traffics/fan base with interactive activities.
  • Work with marketing, Principals and Group Corporate Affairs to develop website content and make continual enhancements to improve SEO results
Collaterals:
  • Coordinate and execute production of printed materials (brochures, banners, buntings, leaflets, etc), with assistance of Group Corporate Affairs.
  • Ensure best priced quotations and raise purchase requisitions for all production and printing related services.
  • Produce marketing enablement tools such as demo videos, presentations and webinars.
  • Monitor and track inventory of all marketing collaterals.
Student Enrolment (Sales):
  • Drive and meet the student enrolment targets assigned for each term.
  • Provide course counselling to prospective students and parents and ensure accurate information are presented to them.
  • Conduct minimum number of follow ups on enrolment leads as prescribed via phone, email and messaging on daily basis particularly during peak student recruitment period.
  • Follow up and assist in student admission and enrolment process.
  • Participate in education fairs, student recruitment activities and marketing events as assigned.
  • Follow up consistently and effectively on all student leads from point of enquiry to enrolment.
Others: Budget Management
  • Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings.
  • Carry out such other duties as and may be required by the supervisor.

Have the skills required for:
  • Social Media Marketing
  • Digital Media Marketing
  • Media Management
  • Event Management
  • Copywriting
  • Reporting
  • Basic Visual Design
  • Microsoft Office Skills (Outlook, Word, Excel, PowerPoint);

Demonstrate:
  • Positive Attitude, Excellent Problem Solving and Building Rapport
  • Organising/Planning Ability
  • Passion for Events
  • Excellent Verbal Communication
  • Excellent Personal Work Ethic


About UCSI International School Sdn Bhd:

The UCSI Schools Group has 3 campuses in Malaysia: Kuala Lumpur Campus, Subang Jaya Campus and Springhill Campus. Two of its campuses focuses on British school curriculum while the other one focuses on the IB.While maintaining a strong focus on core curriculum which includes British school curriculum with Cambridge IGCSE and International Primary Curriculum, we aim to complement the formal curriculum with a series of CCAs which students’ experiences form a cornerstone of their holistic education for the 21st century. The rapid advancement of technological innovations, global competition, and a push towards a knowledge-based economy require that our students learn to have a repertoire of soft and hard skills to enable them to succeed in a future economy that is still in the making. Through our unique CCA experiences, our students can exhibit soft skills like creativity, leadership abilities, teamwork, flexibility, communication skills, resilience and an enterprising spirit that will enable them to stay relevant for the future.UCSI International School focuses on eight critical characteristics in our learning content and experiences. The rapid advancement of technological innovation, global competition, and a push towards a knowledge-based economy require that our students have a repertoire of soft and hard skills. We therefore place a strong emphasis on Character Education, Global Citizen Skills, Problem-based Collaborative Learning, and co-curricular activities amongst others, forming a truly holistic education for the 21st century.Our emphasis in education isn’t only labelled in academic and creative excellence, but to equipped students with 21st century skills such as character, communication, collaboration, creativity, critical thinking, while inculcating virtues such as integrity, honesty, and empathy in our students. We believe that students that have a developed moral compass and practical wisdom in a challenging and fractured world will make a positive impact for life.

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