Regional Marketing

3 months ago


Kuala Lumpur, Malaysia ERM Group Full time

Job Description: Regional Marketing & Communications Specialist - Kuala Lumpur

They will play a key role in driving brand awareness, generating leads, and enhancing customer engagement across both digital and offline channels. This role reports to the Regional Marketing & Communications Director, Asia Pacific.

Key Responsibilities:
Event Management:

- Collaborate with internal stakeholders to identify key events, conferences, webinars, and trade shows that align with business objectives in Southeast Asia.
- Manage the end-to-end execution of events, ensuring smooth operations, brand representation, and customer engagement.
- Assist in the planning and execution of marketing initiatives around events, including virtual and physical events with the goal of maximizing engagement.
- Work closely with the design team to develop promotional content and materials such as event invites, landing pages, brochures, and digital banners in support of event communications.
- Partner with sales and business development teams to ensure that event marketing efforts align with lead generation and pipeline goals.

Digital Marketing:

- Develop and execute digital marketing and social media (plan, create, schedule) campaigns, with a focus on LinkedIn
- Manage website content updates including landing pages and blog content.

Content Creation & Management:

- Develop high-quality marketing collateral, including brochures, newsletters, presentations, and social media content.
- Work closely with cross-functional teams to align messaging with overall marketing goals and company objectives.
- Manage content calendars and ensure timely delivery of all communications materials.

Qualifications:

- Bachelor’s degree in marketing, Communications, or a related field.
- 3 - 5 years related experience in a regional marketing role with a B2B organization.

Preferred Skills:

- Strong understanding of digital marketing trends and best practices.
- Strong copywriting and content creation skills, with attention to detail.
- Ability to work independently and collaboratively with cross-functional teams.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.



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