Marketing Communication Manager
7 months ago
Assist in the overall marketing functions of the outlet restaurants
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Coordinate sales and marketing efforts to the team to boost the outlet’s profit
- Leverage on customer insights, data and feedback to further develop communications strategies and drive marketing innovation
- Working closely with teams and respective outlet staff include R&D Dept to drive and maintain marketing communications calendar tied to business goals and product launches for all outlets.
- Formulate and monitor advertising & promotional activities, including brand building and implement marketing strategies. eg: Kids Shushi Class
- Design and execute advertising plan, budget and expenditure.
- Enhance CRM program; maintain & record customers’ database & manage customer’s complaints.
- Respond to comments and messages in timely and professional manner.
- Prepare project proposals and annual marketing plan, website updates, and social media presence
- Liaise with advertising agencies for all above-the-line (ads, magazines, billboards, radio ads) and below-the-line (newsletter, posters, buntings, souvenirs).
- Manage digital marketing efforts including social media, digital content, online advertising.
- Arrange market research and analysis to determine the effectiveness of promotional activities and to monitor changes in market conditions and competition.
- Execute integrated online/ offline, advertising, PR, sponsorship, roadshows and other campaigns to generate demand & sales lead include dealing with corporates events.
- Use analytics tools to measure the effectiveness of communication campaigns.
- Handling Ad-Hoc promotions and events.
**Skills and experience required**:
- Diploma/Bachelor's Degree in Event Management, Mass Communications, Advertising, Marketing or equivalent
- At least 6 years of experience in event management/marketing in a restaurant outlet.
- Experience in restaurant marketing in advantage.
- Strong communication skills and leadership qualities.
- Ambitious and aggressive characters
- Good command in English, Mandarin and Bahasa Malaysia, written and spoken
**Additional Benefits**
Annual Leave, EPF / SOCSO / PCB, Performance Bonus, Annual Bonus, Medical and Hospitalization Leave
**Salary**: RM5,000.00 - RM6,000.00 per month
**Benefits**:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
- Yearly bonus
**Language**:
- Mandarin (required)
Ability to Commute:
- Kuala Lumpur (required)
Ability to Relocate:
- Kuala Lumpur: Relocate before starting work (required)
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