Marketing & Communications Manager
6 months ago
To manage the development and implementation of marketing and enrolment strategies to achieve enrolment targets and other admissions related KPIs in assigned BRIGHT LANGUAGE CENTER. This is achieved through collaboration with BRIGHT Marketing support services, school in-house teams. The Marketing & Communication Manager is responsible for development, growth and management of all sales and marketing related aspects of assigned BRIGHT LANGUAGE CENTER.
Key Accountabilities:
- To manage the development and implementation of marketing and enrolment strategies to achieve enrolment targets and other admissions related KPIs in assigned BRIGHT LANGUAGE CENTER.
- To develop marketing strategies and plans for existing and new markets;
- To follow up and execute leads nurturing activities with counsellors to sustain higher conversion to enrolments;
- To have regular meeting with the team and counsellors to address marketing related issues and build teamwork;
- To coordinate marketing activities to increase sales of the Company’s products and services;
- To compile monthly statistics, analyse and make comparisons on past statistics and forecasts;
- To work towards the fulfilment of Company KPI’s and enrolment goals;
- To manage website, search engine and social media platforms to maximise external exposure, improve online enquiries, constantly update news and events and develop competitions for online users;
- To manage online marketing work in accordance with the marketing plan as determined by the department head;
- To prepare web statistics and reports for web strategies and decision-making;
Pay: RM4,000.00 - RM5,000.00 per month
**Benefits**:
- Opportunities for promotion
Schedule:
- Monday to Friday
Supplemental pay types:
- Commission pay
- Performance bonus
- Yearly bonus
**Experience**:
- WORK: 3 years (preferred)
**Language**:
- Chinese (required)
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