App Community Lead

6 days ago


Bangsar, Malaysia Tickled Media Full time

**About theAsianparent**
theAsianparent is a reproductive health-tech company that reaches out to 30 million mothers every month through our parenting website and app. Our vision is to improve the overall health of pregnant women and families in South East Asia by helping them navigate their most important moments with data-driven solutions in the form of content, community and physical products.

**About the role**

**Responsibilities**:

- Owning all the content and community initiatives inside the app and constantly committing to improving the performance and achieving department KPIs
- Create daily copies of push notifications to increase traffic via mobile push notifications
- Curate articles on trackers on a bi-weekly basis to increase user engagement
- Conduct community initiatives to increase user engagement
- Work closely with the ASO team to renew long and short descriptions for the App Store and Google Play Store on monthly basis to increase organic install
- Use Google Analytics, GoGrow, and Data Studio dashboards to review app community and content performance
- Translation per request (usually for regional publications)
- Attend and prepare the weekly performance at the regional meeting
- Attend weekly stand-up meeting
- Attend monthly app meeting

**Requirements**:

- 3+ years experience in content marketing and community management.
- Should understand the local context, and cultural nuance and well versed in the Malay language
- Upper-intermediate level of English
- Excellent copywriting skills in the Malay language
- Excellent analytical skills and a data-driven mindset
- Ability to work independently and as a team across different departments
- Should be able to help in translations/ trans
- creation from English to Malay
- Familiar with analytics tools (such as Google Analytics)

Benefits and Perks:

- Competitive Salary Package (Base Salary and Commissions)
- Annual Salary increment
- Permanent Contracts
- Social Security and Medical insurance
- Internet Allowance
- Annual leave 12 days per year
- Birthday Leave
- Flexible working hours


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