Digital Brand Marketing Executive
2 weeks ago
**Responsibilities**:
- Create engaging and creative content for social media and e-commerence platforms such as Instagram, Facebook, TikTok, Shopee, Lazada and other relevant platforms that effectively drives results in increasing engagement with audiences.
- Produce high-quality digital content for the brand to be used across all digital and social channels.
- Participate actively in ideation, creative strategy, brainstorming and research of materials for content development.
- Propose creative ideas and suggest new innovative ways of delivering digital content while keeping up to date with the latest digital marketing trends.
- Generate awareness and interest within audiences and customers, driving traffic to engage with digital content.
- Collaborate with the team members to develop, manage and implement the digital side of integrated marketing campaigns.
- Work with authorized agencies to support the role.
- Undertake ad-hoc assignments as required.
**Requirements**:
- Diploma / Degree in Marketing, Digital Marketing, Mass communication or any related field.
- Proven work experience as a Content Writer, Copywriter, Digital Marketing or similar role.
- Experience doing research using multiple sources.
- Familiarity with Social Media Trend.
- Excellent writing and editing skills in Chinese.
- Ability to meet deadlines.
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