Ecosystem Co-marketing Program Manager

1 week ago

Petaling Jaya, Malaysia IBM Full time

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond.

Your Role and Responsibilities

Our ecosystem Marketers have a deep understanding of our partners: how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing organization, they drive partner-led demand motions to scale business growth for IBM’s technology offerings including hardware and software.

The Ecosystem Co-Marketing Program Manager identifies and scales innovative ways to drive strategic demand within different segments of the existing or potential partner base. The target market is Japan. You will design outreach that marries corporate initiatives, market and/or partner-specific opportunities with the value of the motions to maximize IBM’s relevance and partner interest. The Ecosystem Co-Marketing Program Manager is constantly asking “how do we get more partners to want to build on, add services to or resell our products?” Responsibilities include:

- Developing successful and unique joint go-to-market plans to help partners achieve their sales growth.
- Supporting major local distributors to recruit new IBM sales partners or IBM embedded providers effectively.
- Managing and tracking budget usage and performance.
- Collaborates cross-functionally to ensure quality and alignment with broader plans
- Manage relationships with IBM Japan partners and even internal stakeholders to be familiar with the market trend, demand, and even the market insight for further sales growth
- Report Japan marketing leaders on up to date business status and insight

MYCHQ24

Required Technical and Professional Expertise
- Experience in Marketing
- Excellent verbal and written communication skills in Japanese and English
- Experience using various tools and data analytics programs to monitor and measure activities (e.g., CMC, Tableau dashboards, PPS data, GPM)

Preferred Technical and Professional Expertise
- B2B partner marketing experience: understands partners, and the varying levels of marketing skills and resources they can deploy
- Experience in campaign design and delivery
- Experimentative mindset - works quickly to pilot, succeed/fail fast and scale what works

MCCJBID

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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