Ecosystem Digital Specialist

6 months ago

Petaling Jaya, Malaysia IBM Full time

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

On the IBM team in Kuala Lumpur, you will accelerate your career at an iconic company known as a pioneer in computing. You will join a supportive and inclusive work culture full of growth oriented IBMers. There are countless opportunities to develop through skill-specific trainings and career development resources, enabling you to forge your own career path. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. Join us in Kuala Lumpur and be part of a team that is shaping the future of technology in Malaysia and beyond.

Your Role and Responsibilities

Our ecosystem Marketers have a deep understanding of our partners : how they sell, how they make money, and what their priority offerings are. A critical part of our Marketing organization, they drive partner-led demand motions to scale business growth for IBM’s technology offerings including hardware and software.

IBM Partner Plus is the main platform to offer various type of sales benefits mainly with sales materials, marketing support kits, digital marketing tools and training material for Business Partners. Partners use the platform to plan, personalize, execute, and measure integrated marketing campaigns.

In this role you will design the entire contents reach to the partners, support delivery of platform benefits and accelerate the partner capability in Japan market.

Responsibilities may include:

- Develop localized GTM messages and product value proposition mainly through the web channel reflecting entire IBM GTM strategy
- Align and support with lead generation initiative coming from web or events
- Enrich partner business use case awareness
- Supporting contents production processes including content reviews, loading and publishing, campaigns, and helping troubleshoot campaign execution issues.
- Timely communicate on program updates and enhancements
- Proactively collaborate with IBM internal stakeholders to be familiar with the market trend, insight, and the demand from the field
- Report Japan marketing leaders on up-to-date business status and insight

Required Technical and Professional Expertise
- Experience in Contents Marketing
- Web site development skillset which includes, contents localization from English to Japanese, Japanese calibration, web page design and updates
- 3+ years marketing experience
- Excellent program/project management and execution skills, with ability to
- Prioritize and meet deadlines
- Solid problem solving and analytical skills, attention to detail and a self-starter
- Fluent in Japanese & English - strong verbal and written communications skills

Preferred Technical and Professional Expertise
- B2B partner marketing experience: understands partners, and the varying levels of marketing skills and resources they can deploy
- Experience in campaign design and delivery
- Experimentative mindset - works quickly to pilot, succeed/fail fast and scale what works

MCCJBID

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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