Nutrition Assistant Csp Manager

6 months ago

Kuala Lumpur, Malaysia Unilever Full time

Job Title: Nutrition Assistant CSP Manager

Location: Malaysia

**The Purpose of Role**:
A critical role focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo policies and build brands’ equity. You will lead the development and deployment of a channel strategy for brands and drive profitable growth. By working cross functionally, you will deliver the trade category toolkit, which outlines a 6 P strategy for each brand.

**Key Responsibilities**:
**Deliver Category Strategy and Sales Target**
- Provide a detailed analysis on actual sales vs forecast result and propose the rolling channel or chain action plans to the management.
- Lead the Category Building Plan and trade review cum promotion evaluation with respective customer.
- Work jointly with brand managers to assess category opportunities and analyse competitor and channel behaviour for annual plan, forecast and identify areas of opportunity.
- Plan, execute and evaluate options jointly with Key Accounts for tailor made promotion to enhance retailers' commitment and integrating promotion plans with marketing plans.
- Costing, pricing, forecasting, drafting of trade letter and premium sourcing with Brand/Key Account Managers.
- Communicate to sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
- Prepare, analyze, and present category review.
- Co-lead the category management project and implement thematic promotions and space/category management projects.
- Work together with team member on POSM development and implementation.
- Work jointly with brand team to generate actionable deliverables and differentiate visibility triggers through integrating research shopper insights.

**Manage Channel and Shopper Insights**
- Collate best practice in the region that translates shopper insights into actions.
- Conduct periodic survey on distribution, placement, pricing and competitors' activities via monthly store check or retail audit.
- Collate research on shoppers' habit studies to provide insights for our various channel implementations to influence location, space, communication, and promotions at Point of Purchase.

**Supply Chain Management**
- Responsible for launch volume projection for NPI products.
- Joint responsible with supply chain to deliver Forecast Accuracy and Slow Moving Obsolete Stocks KPI.

**Commercial Management**
- Track and maintain channel investments and P&L as well as ensuring investments (non-contractual) remain within plan.
- Measure and review category performance by channel.
- Support customer/category specific category management projects.

**Net Revenue Management**
- Responsible to drive Unilever's Category Net Revenue realization through defining holistic Net Revenue Strategies and then seeing them through to execution into the Marketing functions and wider commercial business.
- Improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.
- Build Pack-Price strategy recommendations. Performs price analysis - including 9-box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.
- Track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.
- Perform analysis to review historical promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.

**Travel**:
No travel is required.

**Essential Experience/Skill/Knowledge**:

- Bachelor's Degree.
- 2-3 years relevant working experience in Customer Strategy & Planning, Trade Marketing in the FMCG industry.
- Preferably with experience in relevant field sales or trade marketing experience.

**Desirable Experience/Skill/Knowledge**:

- Demonstrated knowledge of the market brands, products, and customers.
- Strong influencing skills for both peers and stakeholders to represent CBD needs.
- Proven accountability and able to focus and drive critical topics and empower others
- Proven skills in collaboration.
- Demonstrated self-starter with the ability to deliver results in a lean, agile organization.
- Able to synthesize various data inputs to shape strategy and executable actions.
- Strong data analytical skills, strategic thinking. Able to synthesize various data inputs to shape strategy and executable actions.
- Demonstrated analytical and conceptual problem-solving ability; excellent oral and written communication skills, including presentation skills.
- Preferably with work experience in external market data tools such as Nielsen Answer

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