Assistant Brand Manager

3 weeks ago

Kuala Lumpur, Malaysia Reckitt Full time

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

**Marketing**:
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

**About the role**:

- As an Assistant Brand Manager at Reckitt, you'll nurture our brands with creativity and strategic insight. We're seeking a dynamic marketer to collaborate on exciting brand journeys, turn insights into action, and deliver memorable marketing campaigns. Your mission is to grow your brands with your marketing flair and a commitment to excellence. Be part of a vibrant, diverse team where your passion for brands will lead to meaningful impact and career advancement.**Your responsibilities**:
In summary, you'll:

- Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team.
- Regularly track brand performance against KPI’s i.e. market performance, sales, budget tracking.
- Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
- In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.
- Support the execution of product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.
- Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term.
- Manage development and activation of local brands.
- Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.
- Partner with media / consumer and market insights to implement media strategy and plans.

**The experience we're looking for**:

- Minimum Bachelor’s degree in any relevant field.
- Fluent in both Bahasa Malaysia and English.
- Proven track record in Marketing must be able to demonstrate outstanding marketing skills. Experience in using Nielsen analytic tool is required.
- At least 2-3 Years marketing experience, developed within an FMCG or Healthcare environment.
- Experience of influencing and engaging senior management in own and customer organisations
- Demonstrated creativity and innovation as well as eye for detail
- Strong commercial awareness, in-depth industry knowledge
- Must be proficient in Microsoft Words, Excel and PowerPoint

**The skills for success**:
Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

**What we offer**:
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

**Equality**:
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if th

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