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Business Development Executive
2 weeks ago
Location: KK, Sabah
Company: Nestlé Malaysia (Purina Petcare Malaysia)
Full-time
bachelor’s degree
5 years of experience
**Position Summary**
As a Business Development Executive, you are to execute Purina Petcare Malaysia's growth plans & activities in the Pet Specialty Channel (including Breeders and Online Pet Shops), delivering long term sustainable & profitable growth for both retailers and Purina Petcare Malaysia (PPM).
**A day in the life of a Business Development Executive**
- Accountable & responsible for thruput sales and brand performance of their respective portfolio of customer base assigned within the Pet Specialty Channel
- Managing Trade Spend - Responsible to ensure compliance of Trade spend within the allocated budget defined by BDM by Category and Channel Group
- Accountable for Product Distribution & Merchandising Standards as per guidelines
- Ensure full compliance of channel must-have-list.
- Timely implementation of KMA & promotional activities
- Channel planogram and merchandising standard guideline.
- Maximize usage of POS materials and replace old ones with new ones.
- Ensuring and monitoring of compliance of long-term space buy (As per Channel/Brand Guideline)
- Goal Alignment through - WOR Tracking: BDE accountable to track and share weekly performance of MHL/KMA/Sell-In to BDM every Monday.
- Winning with Customers
- Advisory role to retailer, understand business owner needs and ensure customer intimacy.
- Sell and negotiate buy-in to Retailer Incentive Program
- Conduct business reviews on a quarterly basis for Top 10 customers.
- Conduct product trainings on a regular basis for retailers and their staff.
- Territory coverage
- Ensure 100% coverage and call frequencies to customers, as defined by Business Development Manager
- Responsible for customer database maintenance
- Responsible for coverage expansion (including Breeders/Vets/Online Pet Shops), as defined by Business Development Manager.
- Ensure Market Hygiene - Practice FEFO in outlets to ensure products are fresh/clean for sales.
**What will make you successful?**
- Education: University Diploma/Degree (or equivalent) OR SPM qualification with (5 years of sales reps with experience)
- Between 3 - 5 years in marketing or sales, and over this period has successfully delivered on KPIs.
- Experience with Customer Management background will be an added advantage.
- Capacity to understands all sales functions i.e. CCSD, Customer, Field
- Had experience in managing Field Sales team.
- Stakeholder management skills and solution-oriented, self-motivated, results-oriented
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