Digital Marketing Executive
7 months ago
**The BIG Picture** - The Business Development Department is a dynamic and fast-moving Department that holds the responsibility of growing the Company’s Revenue through existing and new product offerings sold through new and existing sales channels. The Digital Marketing Executive plays an important role in the bridge between external and internal parties to support the Company’s Objectives
**Overall Tasks/Objectives**:
- Formulate digital marketing strategies in line with Company’s Goals.
- Execute strategies
- generate leads, drive success conversion and traffic through SEO, SEM, Paid Media, Content Marketing, EDM, Web Analytics, Social Media Platforms and any other relevant avenues.
- Conduct market research and provide analysis to enable valuable insights for strategic decision-making.
- Monitor and review all marketing activities and objectively recommend subsequent strategies following on from the learnings. Utilize effectively tracking tools and methods to measure and report performance of all marketing campaigns and benchmarked against set KPIs on the effectiveness.
- Manage, monitor and update all Company Social Media Accounts. (e.g. LinkedIn, Facebook, Instagram, YouTube, TikTok, etc) from time to time through content produced.
- Produce creative work that will include copywriting and other creative materials, in an effective manner.
- Identify trends and insights, as well as optimize spend and performance based on the latest digital and Social Media trends.
- Assist in other marketing activities such as media launch, workshop, events, etc.
**Requirements**:
- Independent, highly motivated with initiative-taking, confident, detail-oriented, with strong interpersonal skills.
- Have strategic critical thinking skills and problem-solve; able to pivot to situations.
- Able to multi-task, with good time management and a high sense of responsibility and accountability.
- Proactive attitude and ability to work independently and as part of a Team.
- Adaptable to a fast-paced work environment and able to work efficiently and effectively under pressure.
**Job Requirements**
- At least 2 years working experience in the related field. However, Fresh Graduates are encouraged to apply
- Possess creative design and content writing / social media skills is an added advantage.
- Knowledge in emerging web technologies and ai tools, web design integration, web-based interfaces, database driven content and online marketing
- Knowledge in LinkedIn marketing is an added advantage
- Knowledge in Microsoft Office (e.g., Excel, Word, PowerPoint)
- Able to work both collaboratively and independently
- Take initiative, be responsible and accountable for outcomes
- Basic knowledge and skills on video content generation
Pay: RM2,800.00 - RM4,000.00 per month
**Benefits**:
- Health insurance
- Meal provided
Schedule:
- Monday to Friday
Application Question(s):
- Notice period?
- Expected salary?
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
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