Digital Marketing Executive
6 months ago
**About Us**
Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.
**Role Overview**:
**Key Responsibilities**:
- Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
- Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and identify areas for improvement.
- Conduct market research and competitor analysis to stay informed about industry trends and best practices.
- Collaborate with cross-functional teams, including design, content, and sales, to ensure alignment and consistency across marketing initiatives.
- Stay up-to-date with emerging digital technologies and trends, and recommend innovative approaches to enhance digital marketing activities.
- Manage relationships with external vendors and agencies as needed for digital marketing initiatives.
- Provide regular reports and insights to management on digital marketing performance, highlighting successes, challenges, and opportunities for growth.
**Requirements**:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing roles, with a strong track record of success in developing and executing digital strategies.
- Solid understanding of SEO principles and best practices.
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Strong written and verbal communication skills, with the ability to create engaging content for various digital channels.
- Creative thinker with a passion for staying abreast of industry trends and emerging technologies.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Team player with strong interpersonal skills and the ability to collaborate effectively across departments.
- Certification in digital marketing or related fields (e.g., Google Ads certification) is a plus.
**Benefits**
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement,
- Casual work attire
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