Digital Advertising Lead

2 weeks ago

Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As the Digital Advertising Lead, you will be responsible for developing and executing comprehensive digital advertising strategies to drive brand visibility, customer acquisition, and revenue growth. This role involves leading a team, collaborating with cross-functional departments, and staying abreast of digital marketing trends.

**Responsibilities**
- Develop and implement a strategic digital advertising plan aligned with overall marketing and business objectives.
- Define key performance indicators (KPIs) and campaign goals.
- Plan, execute, and optimize digital advertising campaigns across various channels, including but not limited to PPC, display, social media, and native advertising.
- Coordinate with creative teams to develop engaging and high-performing ad creatives.
- Monitor campaign expenses, optimize budget allocation, and ensure cost-effectiveness.
- Utilize analytics tools to track and analyze the performance of digital advertising campaigns.
- Implement targeted audience strategies and segmentation based on demographics, behaviors, and other relevant criteria.
- Utilize data-driven insights to refine targeting strategies.
- Collaborate with marketing, sales, product, and analytics teams to align digital advertising strategies with broader business goals.
- Plan and conduct A/B tests and experiments to optimize ad performance..

**Requirements**:

- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Proven experience in digital advertising, with a minimum of 7 years in a leadership role.
- Strong understanding of digital advertising channels, platforms, and technologies.
- Experience with PPC platforms (Google Ads, Bing Ads), social media advertising, display advertising, and programmatic advertising.
- Proficiency in analytics tools and data-driven decision-making.
- Excellent leadership, communication, and collaboration skills.
- Strategic thinking and the ability to align digital advertising efforts with business objectives.
- Familiarity with ad tech solutions and emerging trends in the digital advertising landscape.

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire

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