Performance Advertising Lead

5 months ago

Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As the Performance Advertising Lead (Meta), you will be responsible for driving the strategy, execution, and optimization of performance advertising campaigns. Leveraging your expertise in digital advertising, data analysis, and platform optimization, you will lead a team to achieve business goals and maximize return on investment.

**Responsibilities**
- Plan, execute, and optimize performance advertising campaigns across various channels, with a focus on platforms such as Facebook, Instagram, and other Meta-owned properties.
- Collaborate with creative teams to develop high-performing ad creatives.
- Utilize analytics tools to track and analyze the performance of performance advertising campaigns.
- Provide regular reports on key metrics, insights, and recommendations for optimization.
- Implement targeted audience strategies and segmentation based on user behavior, demographics, and other relevant criteria.
- Stay updated on the latest advertising technologies and trends within the Meta ecosystem.
- Collaborate with marketing, product, analytics, and other teams to align performance advertising strategies with broader business goals.
- Ensure consistent messaging and branding across all advertising channels.
- Develop and manage performance advertising budgets, ensuring cost-effectiveness and maximum ROI.
- Monitor campaign expenses and optimize budget allocation based on performance.

**Requirements**:

- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Proven experience in performance advertising, with a minimum of 7 years in a leadership role.
- In-depth understanding of digital advertising platforms, especially within the Meta ecosystem.
- Experience with audience targeting, segmentation, and data-driven decision-making.
- Strong analytical skills and proficiency in analytics tools.
- Excellent leadership, communication, and collaboration skills.
- Strategic thinking and the ability to align performance advertising efforts with business objectives.
- Familiarity with ad tech solutions and emerging trends in the digital advertising landscape.

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire

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